Zyber was happy to hold Auckland’s 2nd Shopify Meetup at GridAKL. Guest began to arrive at around 5.30pm. People enjoyed snacking on delicious pizza from Toto’ and networking with other Shopify store owners until the event started at 6.30pm.
Shopify Expert Leonardo Garcia-Curtis had attendees playing a game to find who the most interesting person in the room was.
The last person standing was Gustavia from Staavias! Leonardo presented a voucher for a Free Month of Shopify Support for her store, provided by ShopHelper.
Leo from Zyber educated the crowd with a list of websites that let you track how product sales, their level of popularity, and what people are paying. A perfect way to test the market before you commit to a product.
Leonardo talked about Zyber’s A/B Split Test app for Shopify. He shared one of the user’s experience of testing a minute change in price, $6.95 to $7.95. The user found both versions were selling really well. He decided to pick the $7.95 option as the winner and started a new split test of $7.95 vs. $8.95.
It’s suggested that if you have a small flow of traffic to then test big changes, but if you have a lot of traffic to your store, to then only test small changes.
The first guest speaker for the Shopify Meetup was James Kemp, ecommerce strategy specialist. He talked about how to build your online brand based on trust and excellent customer service - while still driving sales.
James gave really simple and easy email series tips to implement. These included a Welcome series consisting of 3 different emails to welcome your customer to the family, tell them about your business, let them know how they can get in touch, and offer them a discount code for next time.
His next piece of advice was what to include in your Abandoned cart series. A question everyone in the room wanted to know the answer to, “what do I say and when do I send it?” James suggested that you send your first email 1 hour after abandonment, the second email, 24 hours after, and the last email 48 hours later. Make sure to include a discount code on your 3rd email with a quick expiry time.
Ricky Jack from Vyne Digital explained how to guide your website traffic to make a purchase. Your website needs to have a goal, usually that’s to make a purchase. In order to help your shoppers reach that goal, everything on your website needs to help them get there.
Too often websites have very mixed messages and your shoppers get lost or confused.
One of the biggest issues with an online store is that your shoppers can get distracted when they're browsing, so you need to draw them back in while competing with thousands of other websites.
If your potential customer has added a product to their cart but didn’t go through with buying,you can draw them back by sending them a series of Abandoned Cart emails. These can include a friendly reminder or even a discount code for free shipping.
James & Ahna from Podlife shared how they came up with the idea, branding, and voice of Podlife.
With Vyne’s help, they were able to develop their branding and marketing. The Shopify Experts from Zyber were able to provide Podlife with a beautiful and functional Shopify website to advertise their products.
Ahna & James knew that they needed help from professionals with getting their business off the ground this time around. They knew they needed help with the skills they didn’t yet have.
The help they received from professionals gave them a head start with running a new online business.
Nicky & Amanda shared their Little Ones journey coming from a Wordpress blog to an ecommerce store with Shopify. They moved to Shopify as they found it easy to use and even easier to sell their products.
Their main source of traffic are their helpful blog posts which offer advice and support to parents. Their blog posts include links to their products.
They shared their secret to driving traffic to their site: post a blog, a testimonial, and a case study every other day.
Join our Shopify NZ Facebook group to meet other Kiwi Shopify store owners and be the first to hear about the next Shopify Meetup hosted by Zyber!
Have you offered your customers discounts, freebies, sales, and seen a positive or non positive response and wondered why? In this series of blog posts we’ll be looking at the psychology behind consumers behaviour. This week we’re looking at the psychology behind the power and value of offering FREE Products and or Service.
The Value of Free
It is often believed that the value of something free is lesser quality or is not as good as something with a price. Dan Ariely, author of Irrationally Yours, found that it’s the exact opposite.
His team found that people place more value on freebies and gain a more positive feeling about it, compared to purchasing a heavily discounted product. How does this work you ask?
The zero-price effect was discovered by Ariely and his team by offering both a free chocolate or a very cheaply priced chocolate to various control groups. The majority responded a lot more positively to the free chocolate and in return placed more value upon the chocolate because they had received it for free.
Ariely and his team also measured how it might apply to other price amounts or discounts as well. Their results found that there wasn’t nearly as much of a positive reception by consumers that made use of discounts, compared to receiving something for free.
Now that we know the power of free, how can we use it?
One of the biggest reasons for shoppers not completing the checkout process is the added costs, like shipping. How often have you gone to purchase something online and then found it’ll cost $10 to ship a $10 item? Too often! Anna Kagler from RJ Metrics calls these ‘unexpected hidden costs’. She suggests making these costs like shipping as obvious as possible before the shopper reaches the checkout.
You can advertise your shipping costs in a few different ways so that they aren’t a shock when the customer reaches the checkout. One method is to have an obvious flat rate, another being free shipping advertised throughout the site when purchasing over a set amount. You’ll want to have your shipping costs in an obvious place such as a banner that features at the top or bottom of your store. You could also have it as a popup, feature it in a slideshow, as well as mentioning it in your product listings.
Lisa Suttora from Amazon & Ecommerce Marketing talks about how consumers know that nothing is ever truly ‘free’, but shoppers like to feel like they’ve gotten something for nothing. Lisa also mentions that with larger companies selling online and offering deals like free shipping, consumers are expecting the same type of savings from smaller online companies. This can be tough for small companies to compete with the much larger competition, however there are ways to offer ‘free’ without going bust.
How to Use Free in Your Shopify Store
I’ve had success with offering free products to customers who are a part of my store’s club, as well as using the the BOGOF formula.
This classic incentive that has been used by millions of retailers around the world is the “Buy One Get One Free”. Why does this formula work? In reality you are offering a product at 50% discounted, and it comes down to human nature, which is greed. We want as much as we can for next to nothing, as explained by PsychologicalPricing.net. Another reason why Buy 1 get 1 Free works is people do not want to calculate discount prices and the word FREE assists with having to do absolutely no maths.
Be warned that the incentive of BUY 1 GET 1 FREE is being used heavily by so many retailers that consumers are starting to think this is the norm and look elsewhere for other deals. Think outside the box, use different formulas with the same value like Buy 2 Get 2 Free or increase the number to disrupt what consumers are use to seeing on promotion example; Buy 3 Get 2 Free.
It also goes without saying that using the BOGOF formula can lower your brand perception in consumers mind when offering to give too much away for FREE. So have a good think where does your brand sit in the market before you start a BOGOF sale.
Another formula used to provide FREE services or products on your store is by having “Image Pricing”. This is raising the retail price of selected products to help with the loss of the Free giveaway. Example: T-shirt retailing at $45.00 and Buy 1 Get 1 FREE. If this promotion was not happening, the t-shirt would actually retail for $35.00.
App for Your Store
You can easily set up BOGOF type deals for your customers with Buy X Get One by Supple. This app assists store owners to create new deals and what products are given away with a discount or free. It costs $16.99USD a month to run, and it also comes with a 7 day free trial. It has a five star rating from 89 reviews.
Examples of what the App can do:
Buy one, get one at 50% (BOGO)
Buy two, get one free
Buy a pair of shoes, get 30% Off from any bag!
Buy a womens top, and get one for him too, at 20% Off
Half-priced beanies for every Tank or Tee etc.
Cross-sell products - "Add a shoes leather cleaning kit at 20% off".
Free gift with orders - you can set the amount required e.g. orders over $50
Bundle related products (e.g. Camera with memory card, Leather jacket with special cleaning kit)
Offer discounts for larger quantities in the form of "For every two widgets, get a free one"
Making it Work
Dan Ariely has shown us of the positive value that is placed on free items by shoppers. There are lots of different ways to implement ‘free’ in your store. As great as it is to be able to offer free shipping or products, you need to make sure you can afford to. For me, I’ve worked the cost of shipping into each product listed in my store, an example of “Image Pricing”. That way I don’t have a large expense for shipping as it’s still being covered with every purchase.
Crunch your numbers, think outside the box and keep trying new free tactics. Make sure you have the right tracking tools in place to understand if your promotions are working.
If you would like some help getting set up or want to know more about tracking goals on an e-commerce site feel free to contact the team at Zyber.
Content written by Stephani Lord-Harman from Zyber.
An optimised business page is one that sparks interest and engagement with it’s followers. Read how to create interesting content, set up your page apps, and choose your Call to Action!
In today's fast paced world of digital information, Facebook users spend around 40 minutes browsing Facebook everyday a statistic provided by Business Insider discovers in July 2015. So you’ll want to create content that keeps them engaged and directs them to your store! I’ve listed three different and easy ways to do that;
1) Interesting Page Content = More Sales!
My Facebookpage content varies from posts about who we are, to encouraging engagement, funny memes, sharing customer’s photos, offering freebies to club members, as well as what has inspired us to create a certain range of nail polish.
Social media is a great way to ‘let them in’. When the customer can engage with you or learn more about you, they’ll start to build a positive relationship with your brand.
Buffer Social suggests that posts with 80 characters or less receive 66% more engagement than lengthier posts. A great indicator to keep your posts short n’ sweet. They’ve also noted that photo posts get 84% more click throughs on links compared to text-based posts.
A great example of viewers engaging with our content while learning more about who we are.
Followers love to see other people enjoying your products!
Sharing funny memes allow your followers to relate to you more closely.
This post shows how special our club members are to us. It also starts the thought process of “how can I join?”
2) Be App Optimised - Where else can they find you?
Facebook allows minimal customisation on your Facebook page, so you want to make the most of it where you can. A hugely under-utilised area is the Apps section.
This little area can be filled with Call to Actions. You can install apps like Instagram, Pinterest, Twitter etc. so you can interlink your other social media accounts. You can also add a tab for a newsletter sign up, as well as a link to your store. You can only have three showing at one time, so pick what three actions are most important! You can search for apps in Facebook’s search bar.
Add images for each tab to make the apps section a lot more visible on your page. Make sure that the images relate to your overall look and brand, to create a cohesive looking page.
3) Your Call To Action - Shop Now!
Now that you’ve got great content on your page and your followers are engaged - lets direct them somewhere. Hubspot found that fans who like your Facebook page are 35% more likely to make a purchase!
The Call to Action button sits right next to the ‘Like’ button in the cover photo at the top of your Facebook page. It’s incredibly easy to set up.
Depending on what your service is, your Call to Action button can reflect that. I use ‘Shop Now’ because I want to direct viewers to my store. When I’m wanting to increase the amount of people signing up to my newsletter list, I’ll change my button to ‘Sign Up’.
Once you’ve got your Call to Action button set up, you’ll be able to view Facebook’s insights to see how many people are using it to go through to your website. Facebook’s insights will also show you how effective your content posts are at engaging with your audience. You’ll need to frequently check this information so you can see what works best for your page.
If you would like some help getting set up or have any further questions, feel free tocontact the team at Zyber.
Content written by Stephani Lord-Harman from Zyber.