Website Design Company

In November last year, Zyber was announced as one of the 50 fastest growing companies in New Zealand. An awesome achievement which couldn't be possible without our great client base and the hard work and ongoing improvement of our team.

In February the Zyber Management team went to a special event at the Deloittes building in Auckland City to listen to some interesting Entrepreneur speakers and receive our award for being the 208th fastest growing technology company in Asia/Pacific! Read more about the Deloitte Fast 500 and see the full list of ranked companies here.

2015 is looking to be a big year for Zyber and we couldn't be happier to be recognised amongst some of New Zealands brightest tech companies moving up on an international scale!

Dave, Leo and John receiving the award

Zyber - class of 2015 with their awards.

Online shopping in New Zealand last Christmas season was big news. According to the New Zealand Herald, Kiwis have spent over $170 million more than what they did last year. Retail traders are anticipating that the shopping hype will carry on until the holidays are over.

For many retailers, Christmas day is becoming the busiest online shopping day rather than the usual Boxing Day with the year round accessibility of online stores allowing ongoing customer access, as well as early Boxing Day bargains.

The introduction of revised shopping applications for both Android and iOS also played a big role in the increase of online spending during the holidays. Figures from electronic payment provider Paymark show that the spending for the first 22 days of December is up by 4.6 percent* as compared to what it was last year.

There is no doubt that New Zealanders are embracing the convenience of online shopping and they have proven that last Christmas. The data from Paymark also shows that the number of transactions for the same period in 2014 is up by about five million.   

Kiwis have indeed done more Christmas shopping online last 2014 with the strongest spending taking place in Auckland, Northland, the Bay of Plenty, Nelson and Otago according to the New Zealand Herald. The biggest spending was for watches and jewellery, health and beauty products, books, videos, music and photographic sectors as stated by Mark Johnston, Retail NZ chief executive.

If you are an online retailer, now is a great time to review your businesses online presense to ensure you are capitalising on the growing online market. Contact Zyber for a free E-Commerce consultation with one of our website experts!

*Source: New Zealand Herald

Be a Good Listener

Listen more, talk less – this is one rule that will help you reap success with social media and content marketing strategies. Take the time to learn what your target market is looking for. Join relevant online communities and be involved in their discussions to collect powerful insights from their conversations.

Be Focussed

Try to keep a singular focus in your strategy, whether it be improving awareness of your brand or selling a specific product. Your message can get lost with broad-focused strategies that attempt to reach too wide of an audience. Always remember that quality beats quantity. Don’t be alarmed if you only have a few followers as long as they talk regularly about your business and share your content to other people.

Be Valuable

You can add value to your products and services by ensuring that your content is of top quality. Sometimes, it pays to focus less on conversions and focus more on establishing strong relationships with online influencers. You’ll reap its benefits when they become a powerful catalyst for making your business known to others through word of mouth.

Be Considerate

Make sure you do not ignore people who reach out to you online. The success of using social media marketing greatly relies on how strong you build your relationship with your customers. Acknowledge everyone who reaches out to you – answer their questions and reply to their messages.

Be Accessible

Be available to your customers as much as you can. Avoid disappearing on them after you publish your content to the public. If a comment or question is raised - try to address it as soon as possible. Take ownership of your content and let viewers know that you are accessible for them to engage with. Online audiences can be fickle and they will leave quickly if they get the impression that you are not committed.