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Choosing Effective Content for Responsive Websites

Posted in Mobile Websites
September 11, 2013

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Creating Effective Responsive Websites

The popularity of responsive web design has increased exponentially in the last few years. Many web development professionals now prefer it and major brands are adopting it. Responsive design isn't just about making your site mobile-friendly. Rather, it's about making it easily accessible to any visitor, no matter what browser size or device they use.

One of the hardest parts about responsive design is that the site will need to look good on both large and small screens. There are numerous elements that will need to be considered before you finish your layout and content, but the result will be well worth it. Remember that with the increasing number of people using smartphones and tablets, you will want every visitor to be able to see your website. Here are some tips for those who create a website for the responsive web:

Pay Attention to the Typography

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We all know that your web designer needs to choose good typography if you want your site to be not only visually attractive but also easily readable. When it comes to responsive web design, the typography becomes even more important. As the screen size becomes smaller, your site's elements will change to fit it. Your typography should allow for this.

Using various text sizes is also recommended. When you design a site for desktops, you will use larger sized headlines and subheaders. This should also be considered when you design responsively.

Use the Right Images

Imagery is another integral part of web design. Just like the typography, your images should be able to easily scale down when viewed on a smaller screen. There are plenty of image sizes and layouts that you can make use of with responsive design. Consider the fact that the images will be displayed differently when the site is viewed on the small screen of a smartphone.

As screen size varies, the images will change their shape. Some parts of the image may also get cropped. If you use larger images, like photographs, you should ensure that no important parts of them will be cropped when the screen size goes down. For graphics, they should load quickly and be easy to see on smaller screens. For this reason, your web designer will probably use flat design.

Consider Ease of Use and Navigation

One of the major annoyances that smartphone users have is looking through the page to find a tiny “next” button to move on to the subsequent content page. This is an important detail to think about, as your site should be fun and easy to use. If there are any navigation elements that look awkward to use on a small screen, they should be fixed.

 

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Remember that if the user enjoys the time they've spent on your site, they are more likely to keep exploring additional pages, share your content or come back to your site in the future. This is why their experience should be pleasant, no matter what device they use to access it.

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