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It's long been known that having an online presents can significantly add to sales revenue for traditional brick and mortar merchants. But with the dramatic growth in e-commerce over the past decade, merchants that do not have an online presents risk falling behind their competitors.

In the past decades the number of New Zealanders purchasing goods and services online has tripled. In a recent survey by Roy Morgan Research, it was reported that 65% of respondents over the age of 14, with access to the Internet, purchased products online in December 2012, compared to just 21.3% a decade earlier in December 2002. Furthermore, access to the Internet within New Zealand grew from 74.6% during that same year to 93.7% by 2012.

By far the most popular items purchased online were leisure and entertainment products, for example DVDs, music, concert tickets, which made up 41.8% of online purchases. Fashion, electronics, and reading materials followed in popularity making up 24.9%, 17.2% and 16.3% respectively. Though smaller by percentage, other items including health and beauty, home and garden, baby items, food and beverages, automotive, and even furniture contributed to online purchase activity.

According to Pip Elliot, General Manager for Roy Morgan Research, one in four Kiwis bought fashion products online during the four week December period. Across the Tasman, Australian's bought slightly fewer fashion goods online, but more entertainment, leisure, and electronics. Overall the online buying activities by both countries reflect very similar trends, suggesting these are not local fads but real growth in the industry.

With the popularity of online shopping growing at such a rapid pace across so many categories of products and services, merchants not making it part of their marketing strategy will do so at their own peril.

Creating an online shop does not have to be a technically daunting project. There are many service providers offering turnkey solutions. Providers like Zyber located in Auckland, can create an online shop with a custom appearance, ready to be populated by a merchant's products. With entry level packages like their Shop Starter service priced at just $4,495, or their popular Shop Proservice priced at just $6,995, merchants can literally have an e-commerce presence in a matter of days. For the price of a single marketing campaign, serious merchants can break the chains of their local brick and mortar stores and market their products nationally, even globally, at minimal cost. - See more at: http://www.zyber.co.nz/about/blog/general/e-commerce-dont-be-left-behind/#sthash.ePYRmiuf.dpuf

It's long been known that having an online presents can significantly add to sales revenue for traditional brick and mortar merchants. But with the dramatic growth in e-commerce over the past decade, merchants that do not have an online presents risk falling behind their competitors.

In the past decades the number of New Zealanders purchasing goods and services online has tripled. In a recent survey by Roy Morgan Research, it was reported that 65% of respondents over the age of 14, with access to the Internet, purchased products online in December 2012, compared to just 21.3% a decade earlier in December 2002. Furthermore, access to the Internet within New Zealand grew from 74.6% during that same year to 93.7% by 2012.

By far the most popular items purchased online were leisure and entertainment products, for example DVDs, music, concert tickets, which made up 41.8% of online purchases. Fashion, electronics, and reading materials followed in popularity making up 24.9%, 17.2% and 16.3% respectively. Though smaller by percentage, other items including health and beauty, home and garden, baby items, food and beverages, automotive, and even furniture contributed to online purchase activity.

According to Pip Elliot, General Manager for Roy Morgan Research, one in four Kiwis bought fashion products online during the four week December period. Across the Tasman, Australian's bought slightly fewer fashion goods online, but more entertainment, leisure, and electronics. Overall the online buying activities by both countries reflect very similar trends, suggesting these are not local fads but real growth in the industry.

With the popularity of online shopping growing at such a rapid pace across so many categories of products and services, merchants not making it part of their marketing strategy will do so at their own peril.

Creating an online shop does not have to be a technically daunting project. There are many service providers offering turnkey solutions. Providers like Zyber located in Auckland, can create an online shop with a custom appearance, ready to be populated by a merchant's products. With entry level packages like their Shop Starter service priced at just $4,495, or their popular Shop Pro service priced at just $6,995, merchants can literally have an e-commerce presence in a matter of days. For the price of a single marketing campaign, serious merchants can break the chains of their local brick and mortar stores and market their products nationally, even globally, at minimal cost. - See more at: http://www.zyber.co.nz/about/blog/general/e-commerce-dont-be-left-behind/#sthash.ePYRmiuf.dpuf

It's long been known that having an online presents can significantly add to sales revenue for traditional brick and mortar merchants. But with the dramatic growth in e-commerce over the past decade, merchants that do not have an online presents risk falling behind their competitors.

E-commerce-Dont-Be-Left-Behind-th2.jpg.jpgIn the past decades the number of New Zealanders purchasing goods and services online has tripled. In a recent survey by Roy Morgan Research, it was reported that 65% of respondents over the age of 14, with access to the Internet, purchased products online in December 2012, compared to just 21.3% a decade earlier in December 2002. Furthermore, access to the Internet within New Zealand grew from 74.6% during that same year to 93.7% by 2012.

By far the most popular items purchased online were leisure and entertainment products, for example DVDs, music, concert tickets, which made up 41.8% of online purchases. Fashion, electronics, and reading materials followed in popularity making up 24.9%, 17.2% and 16.3% respectively. Though smaller by percentage, other items including health and beauty, home and garden, baby items, food and beverages, automotive, and even furniture contributed to online purchase activity.

E-commerce-Dont-Be-Left-Behind-th3.jpgAccording to Pip Elliot, General Manager for Roy Morgan Research, one in four Kiwis bought fashion products online during the four week December period. Across the Tasman, Australian's bought slightly fewer fashion goods online, but more entertainment, leisure, and electronics. Overall the online buying activities by both countries reflect very similar trends, suggesting these are not local fads but real growth in the industry.

With the popularity of online shopping growing at such a rapid pace across so many categories of products and services, merchants not making it part of their marketing strategy will do so at their own peril.

E-commerce-Dont-Be-Left-Behind-th4.jpgCreating an online shop does not have to be a technically daunting project. There are many service providers offering turnkey solutions. Providers like Zyber located in Auckland, can create an online shop with a custom appearance, ready to be populated by a merchant's products. With entry level packages like their Shop Starter service priced at just $4,495, or their popular Shop Pro service priced at just $6,995, merchants can literally have an e-commerce presence in a matter of days. For the price of a single marketing campaign, serious merchants can break the chains of their local brick and mortar stores and market their products nationally, even globally, at minimal cost. - See more at: http://www.zyber.co.nz/about/blog/general/e-commerce-dont-be-left-behind/#sthash.ePYRmiuf.dpuf

It's long been known that having an online presents can significantly add to sales revenue for traditional brick and mortar merchants. But with the dramatic growth in e-commerce over the past decade, merchants that do not have an online presents risk falling behind their competitors.

In the past decades the number of New Zealanders purchasing goods and services online has tripled. In a recent survey by Roy Morgan Research, it was reported that 65% of respondents over the age of 14, with access to the Internet, purchased products online in December 2012, compared to just 21.3% a decade earlier in December 2002. Furthermore, access to the Internet within New Zealand grew from 74.6% during that same year to 93.7% by 2012.

By far the most popular items purchased online were leisure and entertainment products, for example DVDs, music, concert tickets, which made up 41.8% of online purchases. Fashion, electronics, and reading materials followed in popularity making up 24.9%, 17.2% and 16.3% respectively. Though smaller by percentage, other items including health and beauty, home and garden, baby items, food and beverages, automotive, and even furniture contributed to online purchase activity.

According to Pip Elliot, General Manager for Roy Morgan Research, one in four Kiwis bought fashion products online during the four week December period. Across the Tasman, Australian's bought slightly fewer fashion goods online, but more entertainment, leisure, and electronics. Overall the online buying activities by both countries reflect very similar trends, suggesting these are not local fads but real growth in the industry.

With the popularity of online shopping growing at such a rapid pace across so many categories of products and services, merchants not making it part of their marketing strategy will do so at their own peril.

Creating an online shop does not have to be a technically daunting project. There are many service providers offering turnkey solutions. Providers like Zyber located in Auckland, can create an online shop with a custom appearance, ready to be populated by a merchant's products. With entry level packages like their Shop Starter service priced at just $4,495, or their popular Shop Pro service priced at just $6,995, merchants can literally have an e-commerce presence in a matter of days. For the price of a single marketing campaign, serious merchants can break the chains of their local brick and mortar stores and market their products nationally, even globally, at minimal cost. - See more at: http://www.zyber.co.nz/about/blog/general/e-commerce-dont-be-left-behind/#sthash.ePYRmiuf.dpuf