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E-Commerce Trends

Posted in E-Commerce
November 07, 2012

The public's mindset to buy online has changed and we at Zyber have been educating our clients the importance about E-commerce website. It is never too late for the opportunity to take advantage and be a dominant brand in the online market.

We have been monitoring the growing trend with our clients that are taking advantage of them having an online shop. Their E-commerce website has been helping them connect with customers who might not have an easy access to their physical stores.

As the internet is able to connect us to anyone in the world we are also seeing trends that
having an e-commence is not always about selling to local clients but to demands overseas.

Nielsen's Global Digital Shopping report, which was released in August and includes data
from New Zealand, shows online shopping for food and beverage categories increased 4 per
cent in two years.

60 per cent are using the net for grocery shopping research.
49 per cent bought a product online.
46 per cent use social media (such as Facebook) to help them decide what to buy.
37 per cent of respondents frequently buy from online-only stores - an increase from 34 per cent in 2010.

Interactive Advertising Bureau survey has demonstrated that online shopping New Zealand
has increased to $2.68 billion in 2011 an increase of 12 per cent on 2010.

However, 34 per cent of total online sales in 2011 went to offshore online retailers and in
terms of revenue, 5.1 per cent of all income for Kiwi retailers came via the net.

Smartphones and tablet devices are key drivers of growth in online retail sales, Zyber has
been monitoring this trend and will be providing the option to it’s clients who wish to have
a mobile theme that will coincide with the main website. Updating your personal
website will also make changes on your mobile theme automatically! If you are interested
about understanding more on mobile theme websites, please contact your Account manager
today.

The public's mindset to buy online has changed and we at Zyber have been educating our clients the importance about E-commerce website. It is never too late for the opportunity to
take advantage and be a dominant brand in the online market.

We have been monitoring the growing trend with our clients that are taking advantage of them having an online shop. Their E-commerce website has been helping them connect with customers who might not have an easy access to their physical stores.

As the internet is able to connect us to anyone in the world we are also seeing trends that
having an e-commence is not always about selling to local clients but to demands overseas.

Nielsen's Global Digital Shopping report, which was released in August and includes data
from New Zealand, shows online shopping for food and beverage categories increased 4 per
cent in two years.

60 per cent are using the net for grocery shopping research.
49 per cent bought a product online.
46 per cent use social media (such as Facebook) to help them decide what to buy.
37 per cent of respondents frequently buy from online-only stores - an increase from 34
per cent in 2010.

Interactive Advertising Bureau survey has demonstrated that online shopping New Zealand
has increased to $2.68 billion in 2011 an increase of 12 per cent on 2010.

However, 34 per cent of total online sales in 2011 went to offshore online retailers and in
terms of revenue, 5.1 per cent of all income for Kiwi retailers came via the net.

Smartphones and tablet devices are key drivers of growth in online retail sales, Zyber has
been monitoring this trend and will be providing the option to it’s clients who wish to have
a mobile theme that will coincide with the main website.  Updating your personal
website will also make changes on your mobile theme automatically!  If you are interested
about understanding more on mobile theme websites, please contact your Account manager
today. - See more at: http://www.zyber.co.nz/about/blog/general/e-commerce-trends/#sthash.57vGWuP9.dpuf
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