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Google has been working for the past year to crack down on webmasters that produce web sites of low quality and use what some refer to as black hat methods to promote their web sites or those of their clients. Find out more by reading our SEO packages or contacting us today.

Starting with the Panda update to the Google search algorithm, Google has been examining on-site factors of web sites, downgrading those sites with poor quality content, lacking uniqueness, and a high percentage of advertisements. In other words they targeted sites that offered nothing useful to their visitors and penalized them with low ranking in Google's search results.

On the heels of the Panda update, the Penguin update was rolled out on April 24, 2012. This update appears to target off-site factors. Since Google does not reveal details of it's algorithms, it hard to know for sure, but what is clear is that Penguin now penalizes web sites that appear to engage in unnatural link building. Unnatural links are those that are obtained by paying other web sites and networks to link to your site, rather than promoting visitors to create links of their own because they like the content of your web site.

Though Google has always worked to discourage the building of unnatural links, Penguin took those efforts to a whole new level by actively penalizing those sites it believed to have a high degree of unnatural links pointing to it. In July 2012, Google began issuing warnings to those web sites, and many found their search rank results plunge from page 1 on Google to page 10, and some were delisted completely for Google's index.

These developments are intended to encourage websites to create great content that is truly useful for visitors and give a unique experience, rather than relying on artificial short cuts to generate quick traffic.

In Google's ideal world, websites would do their best to create engaging content and great experiences for their visitors. In return, those visitors would share their experience and recommend those sites across the web thereby building authority and presence for the web site, while also providing results that reflect public expectations.

Building Link Networks May Be a Problem In a Post Penguin World

Although SEOs have always been mindful of traditional link building, in a post Penguin world, creating lots of links across the web to a client's web site is likely going to create a link pattern that Google can detect and may result in penalties for that web site.

Those web sites that deliver interesting and useful content for their visitors are going to be rewarded by Google with higher ranking in their search results.
These changes do not necessarily mean that web site owners must sit idly by and wait for traffic to find them. There are ways to make use of the various platforms across the web to drive traffic and promote a web site's popularity which are entirely acceptable to Google.

Link Strategies Moving Forward

Though new link strategies are going to require more effort, the payoff is that if they are done correctly SEO's should feel relatively comfortable that they will survive the next wave of Google updates to their algorithm.

A good place to start is to think like a perspective visitor. How does a potential customer find a web site online ? They get referrals from other web sites, from their social networks, and from blogs.

Here are a few ideas to consider for your future link building;

1. Create a useful resource such as a directory list, an educational course, or software tool, and link your website to it. Then freely distribute the resource. This is often referred to as Link Bait, but it is entirely natural and acceptable.

2. Be active on popular social networks, contribute helpful information. You will create a following that you may introduce to your web site or products.

3. Create an active presence on industry forums. Contribute to the community and participate in discussions. Put a link to your web site in your forum profile and signature line. You will be surprised at how many visitors that can generate who may in turn link to your web site. Perfectly natural.

4. Create directory listings for your web site on related business directories. These can be local directories or industry specific directories.

5. Focus on creating great content on your web site that is relevant to your industry. Provide useful resources and data. This can be a particularly powerful technique in technology industries that are starved for data. Visitors will link to your web site and recommend you to their colleagues.

6. Guest Blogging on relevant blogs is still an acceptable way of creating links to your website. Stay on topic, post quality comments, participate in discussions, and you'll generate quality back links.

Google has been working for the past year to crack down on webmasters that produce web sites of low quality and use what some refer to as black hat methods to promote their web sites or those of their clients. Zyber offers 1st page guaranteed Google ranking for your website. Find out more by reading our SEO packages Or contacting us today.

Starting with the Panda update to the Google search algorithm, Google has been examining on-site factors of web sites, downgrading those sites with poor quality content, lacking uniqueness, and a high percentage of advertisements. In other words they targeted sites that offered nothing useful to their visitors and penalized them with low ranking in Google's search results.

On the heels of the Panda update, the Penguin update was rolled out on April 24, 2012. This update appears to target off-site factors. Since Google does not reveal details of it's algorithms, it hard to know for sure, but what is clear is that Penguin now penalizes web sites that appear to engage in unnatural link building. Unnatural links are those that are obtained by paying other web sites and networks to link to your site, rather than promoting visitors to create links of their own because they like the content of your web site.

Though Google has always worked to discourage the building of unnatural links, Penguin took those efforts to a whole new level by actively penalizing those sites it believed to have a high degree of unnatural links pointing to it. In July 2012, Google began issuing warnings to those web sites, and many found their search rank results plunge from page 1 on Google to page 10, and some were delisted completely for Google's index.

These developments are intended to encourage websites to create great content that is truly useful for visitors and give a unique experience, rather than relying on artificial short cuts to generate quick traffic.

In Google's ideal world, websites would do their best to create engaging content and great experiences for their visitors. In return, those visitors would share their experience and recommend those sites across the web thereby building authority and presence for the web site, while also providing results that reflect public expectations.

Building Link Networks May Be a Problem In a Post Penguin World

Although SEOs have always been mindful of traditional link building, in a post Penguin world, creating lots of links across the web to a client's web site is likely going to create a link pattern that Google can detect and may result in penalties for that web site.

Those web sites that deliver interesting and useful content for their visitors are going to be rewarded by Google with higher ranking in their search results.
These changes do not necessarily mean that web site owners must sit idly by and wait for traffic to find them. There are ways to make use of the various platforms across the web to drive traffic and promote a web site's popularity which are entirely acceptable to Google.

Link Strategies Moving Forward

Though new link strategies are going to require more effort, the payoff is that if they are done correctly SEO's should feel relatively comfortable that they will survive the next wave of Google updates to their algorithm.

A good place to start is to think like a perspective visitor. How does a potential customer find a web site online ? They get referrals from other web sites, from their social networks, and from blogs.

Here are a few ideas to consider for your future link building;

1. Create a useful resource such as a directory list, an educational course, or software tool, and link your website to it. Then freely distribute the resource. This is often referred to as Link Bait, but it is entirely natural and acceptable.

2. Be active on popular social networks, contribute helpful information. You will create a following that you may introduce to your web site or products.

3. Create an active presence on industry forums. Contribute to the community and participate in discussions. Put a link to your web site in your forum profile and signature line. You will be surprised at how many visitors that can generate who may in turn link to your web site. Perfectly natural.

4. Create directory listings for your web site on related business directories. These can be local directories or industry specific directories.

5. Focus on creating great content on your web site that is relevant to your industry. Provide useful resources and data. This can be a particularly powerful technique in technology industries that are starved for data. Visitors will link to your web site and recommend you to their colleagues.

6. Guest Blogging on relevant blogs is still an acceptable way of creating links to your website. Stay on topic, post quality comments, participate in discussions, and you'll generate quality back links.

- See more at: http://www.zyber.co.nz/about/blog/general/are-you-doing-any-search-engine-marketing/#sthash.i1uxSHxT.dpuf