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Shopify Meetup Summary - Auckland - February 2017

Posted in E-Commerce
February 28, 2017

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Auckland's 2nd Shopify Meetup

Zyber was happy to hold Auckland’s 2nd Shopify Meetup at GridAKL. Guest began to arrive at around 5.30pm. People enjoyed snacking on delicious pizza from Toto’ and networking with other Shopify store owners until the event started at 6.30pm.

Shopify Expert Leonardo Garcia-Curtis had attendees playing a game to find who the most interesting person in the room was.

The last person standing was Gustavia from Staavias! Leonardo presented a voucher for a Free Month of Shopify Support for her store, provided by ShopHelper.


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What will your customer pay?

Leo from Zyber educated the crowd with a list of websites that let you track how product sales, their level of popularity, and what people are paying. A perfect way to test the market before you commit to a product.

Leonardo talked about Zyber’s A/B Split Test app for Shopify. He shared one of the user’s experience of testing a minute change in price, $6.95 to $7.95. The user found both versions were selling really well. He decided to pick the $7.95 option as the winner and started a new split test of $7.95 vs. $8.95.

It’s suggested that if you have a small flow of traffic to then test big changes, but if you have a lot of traffic to your store, to then only test small changes.


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Win customers with winning emails

The first guest speaker for the Shopify Meetup was James Kemp, ecommerce strategy specialist. He talked about how to build your online brand based on trust and excellent customer service - while still driving sales.

James gave really simple and easy email series tips to implement. These included a Welcome series consisting of 3 different emails to welcome your customer to the family, tell them about your business, let them know how they can get in touch, and offer them a discount code for next time.


His next piece of advice was what to include in your Abandoned cart series. A question everyone in the room wanted to know the answer to, “what do I say and when do I send it?” James suggested that you send your first email 1 hour after abandonment, the second email, 24 hours after, and the last email 48 hours later. Make sure to include a discount code on your 3rd email with a quick expiry time.


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Turning your traffic into paying customers

Ricky Jack from Vyne Digital explained how to guide your website traffic to make a purchase. Your website needs to have a goal, usually that’s to make a purchase. In order to help your shoppers reach that goal, everything on your website needs to help them get there.

Too often websites have very mixed messages and your shoppers get lost or confused.

One of the biggest issues with an online store is that your shoppers can get distracted when they're browsing, so you need to draw them back in while competing with thousands of other websites.

If your potential customer has added a product to their cart but didn’t go through with buying,you can draw them back by sending them a series of Abandoned Cart emails. These can include a friendly reminder or even a discount code for free shipping.

 

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James & Ahna from Podlife shared how they came up with the idea, branding, and voice of Podlife.

With Vyne’s help, they were able to develop their branding and marketing. The Shopify Experts from Zyber were able to provide Podlife with a beautiful and functional Shopify website to advertise their products.

Ahna & James knew that they needed help from professionals with getting their business off the ground this time around. They knew they needed help with the skills they didn’t yet have.

The help they received from professionals gave them a head start with running a new online business.

 

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Nicky & Amanda shared their Little Ones journey coming from a Wordpress blog to an ecommerce store with Shopify. They moved to Shopify as they found it easy to use and even easier to sell their products.

Their main source of traffic are their helpful blog posts which offer advice and support to parents. Their blog posts include links to their products.

They shared their secret to driving traffic to their site: post a blog, a testimonial, and a case study every other day.

 

Want to go to the next meetup?

Join our Shopify NZ Facebook group to meet other Kiwi Shopify store owners and be the first to hear about the next Shopify Meetup hosted by Zyber!

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