Facebook has a total of 1 billion active monthly users where 58% return daily. Facebook studies show a staggering 61% mobile increase year after year as desktop users spend twice as much time on Facebook than they do on Google.
Facebook is an extremely engaging place with approximately 3,200,000,000 likes and comments being made every day around the world. Businesses on Facebook that have a fan page or a Business page can achieve 8 times more engagement from their participants.
ACHIEVE HIGHER BRAND AWARENESS AND ONLINE SALES
31% increase on greater brand awareness
98% increase on better ad recall
129% increase on a higher share of conversations
CREATE WORD OF MOUTH AT SCALE
92% of people trust word of mouth from friends & family A low