The holiday season provides key opportunities for promoting your business, and have some fun! Many establishments (especially those in retail) rely on the Christmas season for a large portion of their yearly profits, which is why making the most of the holidays is crucial. We’ve put together a few advertising and marketing options that can be both easy and affordable for any business.
With so many extra purchases to make during the Christmas season, shoppers appreciate incentives and offers more than ever. One of the best ways to bring in business is to send attractive offers conveniently to their inbox. These targeted emails will gain genuine interest, especially since many shoppers feel the need to be extra budget conscious as they are purchasing much more than usual during this time of the year.
Make sure your emails are festively decorated and include direct offers – don’t wait for a reader to visit the site, deliver special deals right to their inbox!
To invoke strong holiday connections for site visitors, spruce up your website’s homepage with a festive theme. Snowflakes, ornaments, Christmas trees and reindeer graphics are great options during the Christmas season. The cheerful theme will make your website an inviting place for customers to shop from the comfort of home and avoid the holiday shopping crowd.
Put a section on your homepage for “great gift ideas” – if a visitor isn’t originally there to buy Christmas gifts, they soon will be!
The Christmas season is an ideal time to attract new customers. Promotional web ads and banners are an excellent tool to draw in a fresh audience for your product. Smart advertising on web pages that feature related interests to your business can gather a solid return for your seasonal advertising budget. Run search ads promoting your products so your website is easily discoverable when people are proactively looking for what your selling.
Another way to draw in business is to hook your potential customers with intriguing advertisements on social platforms. Facebook is an excellent way to communicate with potential customers directly. Post special offers, great gift ideas, and a mixture of product photos – and people using the products. Make sure you engage with customers, respond to questions as soon as they come up, and encourage dialogue on your posts. People who love your posts and share them with their friends are basically marketing for you!
If you sell through your website, make sure each Facebook post includes a link back to the most relevant page on your site so you are always moving your customers through that sales funnel.
When making a decision about advertising your business, do your research, talk to someone well-versed in the field, and create a strategy that will get you the most impact for your advertising budget. Getting your name out to the right audience is more important than ever before, and sharing useful information about your business during the Christmas season is a perfect opportunity.