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Capturing email addresses are an important piece of the puzzle when focusing on improving your conversion rates.
Sending emails to your subscribers does a few things. First, it creates a relationship between you and them. You become someone they can trust. Secondly, it shows that you’re an authoritative figure in your industry. And thirdly, it can generate serious cash.
The welcome mat style opt-in usually takes up the whole screen and pushes your website down. So it’s not something your visitor closes out of, but rather scrolls down to view your website.
These are a great way of getting your visitor’s attention as it takes up the whole screen, but is also easy enough to scroll away from if they’re not interested.
The floating bar style opt-in either sits at the top of the screen or bottom. It’s a nice discreet form that doesn’t take over much of the screen and scrolls with the page.
This type of opt-in is less intrusive than the welcome mat, and more obvious than the floating bar. It’s important that it shows above the fold as this is what people see first when they arrive at your home page.
Most blogs will have a subscribe form at the end of the blog post. But not everyone reaches the end of a blog post. So, create an inline opti-in that shows after a certain number of words, or at a point in the post that ties in well with your opt-in offer.
An opt-in in the sidebar is fairly common. You can even make it sticky, so when your visitor scrolls down the page, the opt-in scrolls with them – always being in view.
Rather than bombarding your visitors the moment they land on your site, this pop up shows after a set delay.
This type of opt-in is similar to pop ups, but it shows in the bottom right corner when the user has scrolled a certain percentage down the page.
This works because if people are scrolling, it’s usually because they’re interested in what they’re looking at. They might be interested to learn more about what it is they’re viewing, and you can even have a matching opt-in. Perhaps an ebook that discusses the topic further.
Most websites use an opt-in in the footer already, as this way you have it showing on every page, making it easy to find.
The trouble is though, how many people will make it to the bottom of your site? And it’ll take them forever to reach it if you have infinite scroll on your blog posts or products.
Best not to have this as your only opt-in.
It makes a lot of sense to embed a subscribe form here because if they’ve made it to your about page, it’s because they want to know more about you and what your business is about. A regular newsletter is the perfect way to do this.
Another great way to get people to sign up to your list is by offering a resource library that can only be accessed with a password – which they get as soon as they sign up. Resources are usually freebies that relate to your industry, product or service.
The exit intent pop up works because it’s triggered by your visitor’s behaviour. It’s not foolproof though, browsers can’t tell exactly when someone’s leaving – so it’ll show when they head towards the top of the page (usually to close the tab).
This offer is usually something they can’t refuse, like a nice discount or free gift with their purchase.
Zyber can help decide what kind of opt-ins will be best for your website, product page or blog. They can also help with your overall marketing strategy.
Zyber are web design specialists based in Auckland, New Zealand. Since 2009 they’ve been helping thousands of kiwis find their place online by building websites that convert. As New Zealand’s #1 Shopify Experts, there isn’t much they can’t do!
