With the growing importance of technology and its role in communication, email campaigns are becoming even more powerful and effective. A well-planned email campaign can successfully enhance your brand image and relay your values, as a company, to customers and potential customers. For those with minimal experience in email marketing, there are many tools and resources available to make this endeavor easier. MailChimp is one of the most versatile and powerful options out there and the following are just a few things that make it so great.


Simple User Interface

MailChimp has a very well-designed, easy-to-use layout and homepage. It is designed to make creating an email campaign a quick and painless process for even the most inexperienced users. The site offers hundreds of pre-designed templates from which users can choose. The WYSIWYG tool lets users adjust, make changes, and make the content their own. You can creative with the content creation process and use the layouts to express yourself, as a company.


Optimized Content

One of the best features of MailChimp is its compatibility with all of the major email platforms. The program offers you a view of exactly what your email will look like when it is received through Gmail, Yahoo, Hotmail, etc. This feature allows you to make appropriate changes and tweaks to optimize your email to best reach viewers.


Customer Support

Being that MailChimp is a popular choice for inexperienced email marketers, the company offers great customer support and help lines. At some point during content creation, you will hit a roadblock or arrive at a problem. Having access to support is an attractive feature for any user. MailChimp also offers a series of tutorials and videos that cover a range of helpful topics.



Analytics is one of the most important components that make up any marketing campaign. Without analyzing and monitoring how effective each aspect of a campaign is, you won’t know what worked to attract customers, and what failed. MailChimp has an effective and comprehensive analytics tracker already built into the program. Here, you can view and track things like social interaction, location, and subscription growth. This information is very valuable and can be used to increase the effectiveness of future campaigns. Analytics can bring you closer to discovering whom your customers are, where they live, and what they like.

For any company that intends to implement an email campaign into their marketing platform, MailChimp is a great place to start. The program makes creating attractive, effective, and powerful email messages achievable by even the most inexperienced users. With access to tutorials and help lines, you can find an answer to every question that may arise during the process. The layout and design of MailChimp makes it not only easy to use, but enjoyable.


by Joe Coles
January 22, 2014


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