As a Google Partner agency, Zyber had the great opportunity to host a Partners Event yesterday for our clients. The event consisted of a live broadcast from the Google team in Australia to give insight to guests about how to use the web to your businesses advantage.
Speakers included Maile Carnegie, the Managing Director of Google Australia and New Zealand and Kate Conroy, Asia Pacific Product Expert for AdWords. They covered a range of topics aimed at demonstrating how digital marketing can benefit businesses and the importance of working with a certified agency.
We had a great turn out and were really excited to see how interested our visitors were to learn more about AdWords and online marketing.
Here are a couple of our takeaways from the event:
This can’t be stressed enough (if you haven’t already picked up from our previous posts). Mobile is definitely the direction that search and business discovery is going – supposedly more people own a mobile phone than a tooth brush!
In addition to sharing some clever tips on mobile optimisation, we also discussed awesome AdWords mobile features such as phone all tracking and local business integration.
AdWords and digital marketing serves more than just click generation. With Christmas around the corner, ads directing customers to specific website promotions are more effective than ever. Search ads allow you to target customers who are actively looking for your product – not just window shoppers.
To keep up with the dynamic landscape of the web, Google releases very regular modifications / updates to the AdWords platform (literally hundreds of updates a year!). This means that ads are always served an measured as accurately as possible – but it also means that keeping up with the changes can be a full time job. Hence the importance of teaming up with an Agency to ensure your advertising campaigns are effectively managed.
If you were unable to make it to the event on Wednesday or even if you did and want to watch the video again, a full recording of the live stream is available here.
Our consultants are always happy to chat, so if there is anything in the presentation you would like to discuss further, don’t hesitate to get in touch!