December 18, 2014
Be a Good Listener
Listen more, talk less – this is one rule that will help you reap success with social media and content marketing strategies. Take the time to learn what your target market is looking for. Join relevant online communities and be involved in their discussions to collect powerful insights from their conversations.
Try to keep a singular focus in your strategy, whether it be improving awareness of your brand or selling a specific product. Your message can get lost with broad-focused strategies that attempt to reach too wide of an audience. Always remember that quality beats quantity. Don’t be alarmed if you only have a few followers as long as they talk regularly about your business and share your content to other people.
You can add value to your products and services by ensuring that your content is of top quality. Sometimes, it pays to focus less on conversions and focus more on establishing strong relationships with online influencers. You’ll reap its benefits when they become a powerful catalyst for making your business known to others through word of mouth.
Make sure you do not ignore people who reach out to you online. The success of using social media marketing greatly relies on how strong you build your relationship with your customers. Acknowledge everyone who reaches out to you – answer their questions and reply to their messages.
Be available to your customers as much as you can. Avoid disappearing on them after you publish your content to the public. If a comment or question is raised – try to address it as soon as possible. Take ownership of your content and let viewers know that you are accessible for them to engage with. Online audiences can be fickle and they will leave quickly if they get the impression that you are not committed.
December 18, 2014