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George & Willy

Case Study

George & Willy | Quality products, with a quality website to match.

George & Willy have had an 85% increase in mobile conversion rate working with Zyber.

This result is truly outstanding and we’re proud to be working alongside this awesome brand. Let’s explore how we changed their ecommerce store for the better.

Overview

George & Willy provide well-made, quality products for workspaces and the home. Their products adhere to a ‘buy once, buy well’ ethos – designing with the idea that their products inspire spaces and encourage creativity. 

What was happening online?

First and foremost we look at data; what was causing their uninspiring online sale figures?

Initially we found George & Willy had a slow site speed. Because of the need to showcase their products there were a lot of large images being used, plus a number of unused applications in the backend of the site.

Next up, we discovered a really high bounce-rate occurring from social media links, especially when viewed on a mobile. We found that if mobile users came to the homepage they stayed (25-30% bounce rate), if they went straight to a product page they were likely to bounce straight away (70 – 80%). These figures needed to change asap.

George & Willy also had a large drop in views when visitors were on product pages and adding to their cart – again, mobile traffic was the main culprit, but even when taking into account all other devices the product pages were still a main site exit point.

Great traffic from Social Media! But…

George and Willy have a huge presence on social media. A lot of traffic was coming in from Pinterest – this was great! However we found that when clicking through the pins to the website, the pages looked broken! Overall it wasn’t mobile friendly, and all of this would have contributed to customers leaving the site in seconds. 

The Zyber solution

We proposed a theme redesign and optimization for site speed. The idea was to harness the great social media traffic and look at mobile responsiveness (really important in this case!).

Focus was on the product page; we changed the image list to a carousel and made sure that the title and price of the product were right at the top of the page. Customers moving through from social media knew immediately what product they had landed on.

George and Willy’s products are top quality and well made, which was important to tell within the product story. We created custom product pages to tell the story of each particular product, showing how it was made. This included videos, text, images and dimensions; all without sacrificing site speed. 

The results speak for themselves

Hold onto your hats, this one is a winner. Within just two months the average session duration for visitors rose by 54%, bounce rate decreased by 21.45% and pages visited per session were up 34.19%.

Here’s where it gets really good; remember the major pain issue we were having with site speed? The average page load time decreased by 31.27%  – without sacrificing the quality of their site and the showcase of their products.

And how about all those mobile visitors?  Bounce rate decreased by 21% and average session duration increased by 53%.

Mobile transactions have increased by 21% – massive!

Last, but definitely not least, how did their conversions do within that two months?

George & Willy have had an 80% increase in conversion rate from people who visited the product page, with a whopping 85% increase in mobile conversion rate.

That’s how we do it here at Zyber.