Vitally

Case Study

An improved user experience

Vitally is a new online business offering personalised vitamin services direct to your door. They required a website which reflected their brand and an e-commerce store that was easy for customers to navigate and order vitamins. Zyber worked with Vitally to create a unique custom cart/pack page, collection page and product pages. We integrated their store with a CRM and a shipping aggregator to manage stock. Two important parts of the project were: developing a custom built questionnaire to target different audiences, and building a product recommendation engine to funnel the user towards purchase.