Vype New Zealand was eager to move away from acquiring tickets for every site update, away from downtime for every site update or maintenance task, and away from the standard Magento look. Vype also faced a number of limitations and challenges due to legislation relating to the selling and distribution of vaping products.
Our team seamlessly migrated Vype from Magento to the Shopify Plus platform. This meant no downtime during maintenance, control over their site (no more accumulated dockets or tickets), and a fresh new look.
The cross migration was only the beginning though. Our analysis of the data showed many challenges, and opportunities, due to the nature of the product. Since there are so many restrictions around the selling and distribution of vaping products, particularly advertising and marketing, our team set out to create a site that would be:
To tackle the challenges and meet these objectives, our team developed a number of custom integrations. In fact, Vype is a highly customised website in the back-end.
Since Shopify and DHL speak different languages of code, our team developed a custom integration that converts Shopify orders into a separate format that is required by DHL. This converted data is sent to DHL so orders can be fulfilled rapidly.
This once manual and time-consuming process has now been automated, thanks to Shopify and our custom integration.
Legislation dictates that customers must be 18+ years to purchase a vaping product. Though it’s not yet required by law to verify age at checkout, we wanted to stay a step ahead of the curve and prepare Vype for the future. So we developed a custom age verification functionality.
Zyber have integrated Vype with Data Zoo, which checks and verifies two things:
The checkout was customised to lock-off until the customer’s age was verified. Documents are checked against the government database, returning either a positive or failed result. Only a positive result unlocks checkout. The process is designed to be as fast as possible and ensures Vype are fully adhering to legal and moral standards.
But, while this was a great achievement, a discovery in the data took us back to the drawing board…
Other legal requirements, such as not being able to deliver to P.O Boxes or internationally, also required customisation at checkout. Something our team took in their stride.
Vype wanted to run a new promo to support their rebranding. The new brand name is set to be Vuse. We generated 660,000 unique codes (as per request by BAT). These codes were printed and stickered on product units sold. When the customer receives the product, they then text a specific number with that code, receive a reply with a specific URL to visit, and then they either login or register.
Once complete, they can select a gift i.e. cartridge or skin, or if they have already claimed the gifts, they can collect points that are added to their account automatically. They can use these points as a discount on their next purchase.
To showcase the products on-site and optimise for customer engagement, we embedded 3D files into the website to allow the user to rotate the device and view from all angles. When viewing on an iPhone, users can remove the device from the site and view the product in their environment (AR) and get an idea of the actual size of the product.
“Wow, that’s a lot!” – yes, it is. But that’s not all.
Although the site is highly customised in the back-end, it still includes all the standard Shopify features, meaning:
Along with our custom integrations, the team integrated a number of trusted apps to streamline business processes for Vype.
With Klaviyo, Vype is able to target specific customers. This software links seamlessly with Shopify, with reports such as abandoned carts and recurring customers, all going directly through Klaviyo. The way Klaviyo is built is helping Vype to streamline their marketing efforts and say bye-bye to spreadsheet overload.
Yotpo enables Vype to collect reviews using AI-powered solutions, build customised and on-brand loyalty or referral programs to incentivise repeat purchase, referrals, or social engagement. Social proof, such as reviews or social sharing, is the eCommerce version of word of mouth. It’s powerful and incredibly valuable. People can upload videos and photos, encouraging other prospective customers to purchase.