Writing up website copy that has the right keywords can be quite a challenge for businesses. The art of balancing what users look for in an article and writing content that will rank high for a particular keyword has to be approached strategically. In fact, doing this incorrectly can potentially have adverse effects on your websites performance. The following are tips on how you can make your blog posts, and general web content, well-loved by both search engines and readers.
Find The Right Keyword Balance It is indeed very tempting to stuff your content with keywords, but remember that this can be more harmful than helpful at times. From the user’s perpective, you do not want to read the same words over and over again. This can make your content uninteresting and tiring to read. Just imagine how you would feel if you read a book that has ‘online marketing’ repeated 20 times, wouldn’t that be irritating? You’d probably question the proficiency of the author. It’s the same with the users on the internet. Try to catch their attention with the meaning of your content and not just the keywords.
Contextualize the Keyword Always try to contextualize a keyword when you’re done writing your content. First, try to map out your page in a way that it is feasible to your readers. When you’re done with that, you can take the keyword that you are trying to rank for and naturally add it to your content so that it will not disrupt the reading experience of your users.
Tools Can Help Some tools, like the Moz’s On-Page Grader, can help you figure out whether your blog content is effective or not. Take the time to run this tool on your blog content and find out how you can further optimize it for search engines. This includes search engine optimization indicators like tags, bolded text, keyword usage, etc.
Remember that a pages keyword density is not the only determining factor on your search engine ranking (far from it). Make sure your website follows all Search Engine Optimization practices – and if you really want to get the best results, speak with a web specialist who can consult on exactly what will help your business websites start generating real results!