Google Searches Gets a Third of a Traffic

A new study performed by Chitika, an online advertising company, found that one third of internet search traffic goes to the highest listed website in Google search results. The second highest listing attracts only 18 percent of the searchers. From there, the traffic drops off significantly.

Chitika performed a comparable study in 2010 and came up with similar results. The two studies clearly highlight the importance of search engine optimization (SEO) for businesses. A company appearing in one of the top positions of search listings has a sizeable advantage over its competitors.

The study found that another significant drop off in traffic occurs between sites found on the first page of the search results and the second page. Sites found on the first page receive over 90 percent of traffic from any given search and only five percent of searchers make it to the third page.

Similarly, the top position on any given page consistently attracts the most traffic on the search page.

 

Google Search Graphic

Chitika performed their study by examining millions of advertising impressions from users whose page referrals came from Google searches. Similar information can be extracted from Googles Analytics tools you can use on your website.

 

Understanding Traffic and Ranking Data

Although rankings may differ slightly depending on the user and their exact query, studies consistently show that search engine optimized sites in the top of the rankings are drawing the majority of the traffic.

 

Share of Listings on Organic Clicks

 

In 2012 Compete.com performed a study that showed that over half of search related clicks went to the top link. A year prior, Slingshot SEO released the results of their own study, which had one fifth of search related clicks going to the top link.

Deciphering what a given ranking truly means to your websites’ SEO effectiveness is crucial to unlocking the value of the ranking itself. While the studies stress the importance of effective positioning on Google rankings, knowing what to do and how to interpret this traffic comes down to the website owner. Ensure you partner with a professional SEO service provider who can shed insight onto how your campaign is performing and offer advice on how to turn increased traffic into genuine business leads.

A new study performed by Chitika, an online advertising company, found that one third of internet search traffic goes to the highest listed website in Google search results. The second highest listing attracts only 18 percent of the searchers. From there, the traffic drops off significantly.

Chitika performed a comparable study in 2010 and came up with similar results. The two studies clearly highlight the importance of search engine optimization (SEO) for businesses. A company appearing in one of the top positions of search listings has a sizeable advantage over its competitors.

The study found that another significant drop off in traffic occurs between sites found on the first page of the search results and the second page. Sites found on the first page receive over 90 percent of traffic from any given search and only five percent of searchers make it to the third page.

Similarly, the top position on any given page consistently attracts the most traffic on the search page.

google-pages-humour.png

Chitika performed their study by examining millions of advertising impressions from users whose page referrals came from Google searches. Similar information can be extracted from Googles Analytics tools you can use on your website.

Understanding Traffic and Ranking Data

Although rankings may differ slightly depending on the user and their exact query, studies consistently show that search engine optimized sites in the top of the rankings are drawing the majority of the traffic.

Ranking-1-In-Google1.png

In 2012 Compete.com performed a study that showed that over half of search related clicks went to the top link. A year prior, Slingshot SEO released the results of their own study, which had one fifth of search related clicks going to the top link.

Deciphering what a given ranking truly means to your websites’ SEO effectiveness is crucial to unlocking the value of the ranking itself. While the studies stress the importance of effective positioning on Google rankings, knowing what to do and how to interpret this traffic comes down to the website owner. Ensure you partner with a professional SEO service provider who can shed insight onto how your campaign is performing and offer advice on how to turn increased traffic into genuine business leads. – See more at: https://www.zyber.co.nz/about/blog/general/googles-no.-1-positioned-websites-continue-to-pull-the-lions-share/#sthash.C4TRx3IB.dpuf

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by Joe Coles
July 3, 2013

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