During an age when we use the internet to do anything and everything, optimizing your website content is essential to getting maximum exposure. The growing amount of content on the web, makes it easy to get lost in the crowd. Using techniques aimed at making your website more attractive to search engines will ensure that it is being presented to the users looking for companies and businesses like yours.

 

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Make your Site Rich in Keywords

Search engines like Google, Bing, and Yahoo utilize the assistance of algorithms to bring up sites they believe to be relevant to your search. A very important component of this process is keyword usage. In order for your site to be presented to a user who is looking for it, it must have the necessary keywords in the right order, a certain number of times, and in the right places. The title tag and headers are defined as two of the most important places to include keywords to be easily recognized by search engines. However, beware not to overdo it by using the keywords too often. This can result in your site being flagged as spam. The ideal keyword density for an average page, blog post, or article is around 5% of the total content.

 

Backlinking

Another way to increase the value and reputation that search engines place on your site is through effective back linking. This refers to having articles and blog posts relevant to your site, posted on other platforms with links directing users back to your website. The more reputable a site that displays your content and link, the more priority will be awarded to your site.

 

Update your Content

In order for search engines to continue to recognize your website as relevant, you must update your content on a regular basis. As information becomes old or outdated, the search engines will slowly stop directing people to your site. One way to keep information and content updated consistently is through the use of a company blog. As you add more information, you can insert links directing users to archived or older posts, to increase traffic within your website.

Integrate these tips into your website management to get the most out of your content. Your website is only valuable if it is getting seen. Implementing these techniques will optimize your website, increasing its value and attractive to search engines. If done correctly, you will experience a significant change in traffic to your website.

Written.

by Joe Coles
January 31, 2014

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