Missed Last Night’s Shopify Meetup? Here’s our Recap [Epilepsy Warning]
Missed the biggest Shopify event in New Zealand last night? No problem! We can put you there… in 3D!
We had some great speakers last night, and we’ve got their slide decks available for you at the end of this article.
As you can see from the 3D image above, we had a Zyber team member taking notes on everything the speakers said, so we could make this quick summary of the main takeaways of each speaker.
And here it is:
“Eat Magic Mushrooms” — Joyce Quah, Shopify Expert
Just like how Mario eats mushrooms to power up his performance, so too can you use certain techniques power up your Shopify performance.
The full list of Joyce’s power-ups can be found in the slide deck, but our favourite of Joyce’s suggestions was to use a Live Chat feature on your store.
If your eCommerce was a real store, a Live Chat feature would be your shop attendant, whose job it is to answer customer questions.
If you are shopping in a brick-and-mortar and have a question, but there are no attendants to answer it, you will be more likely to leave than to make a purchase.
In terms of recommendations on a Live Chat app to use, Joyce recommends to try out a few of the available options (such as tawk.to, tidio, or any of the apps currently listed on the Shopify app store), and see what works for you best.
Every question a customer has is a barrier to their ability to make a decision on what solution is best for them. The more of their questions you are able to answer, the more you will help them reach the end of their buyer’s journey. And, since you’ve been so helpful with your answers, they will be more likely to trust you, and perhaps more likely to award you with their business.
What’s a flywheel, and how can it make me money? — Alex Hamilton, Paintvine
A Flywheel is a mechanical device specifically designed to efficiently store rotational energy- commonly used to provide continuous power output in systems where the energy source is not continuous- for example, a firing piston. Flywheels have a wide range of applications, from gyroscopes, to ship stability, to stabilizing magnetically levitated objects, to making eCommerce store experience nigh-unholy levels of growth– for example, Paintvine’s growth from $0 to $50,000 on income per month over a period of two years.
Alex Hamilton shared with us the secret to Paintvine’s successful flywheel. The reason why it worked is because it was figurative:
Alex set up Paintvine in such a way that encouraged its own expansion. He…
- Did everything he could to make Paintvine’s Wine-And-Paint events into an unforgettable experience.
- Asked all attendees to spread the word about the good time they had (e.g. posting their paintings to instagram and tagging Paintvine)
- Use the demographic information of his best customers to make highly-targeted awareness marketing campaigns.
- Thanks to the targeted ad campaigns, he was able to get high ROIs on his ad campaigns.
- He re-invested his profits into improving Paintvine events. (for example, they were able to offer a glow-in-the-dark painting event)
What does your own flywheel look like? What part has the most friction? (are you spending too much time trying to build evangelists?) Is any part of the wheel broken? (maybe you’re not making enough sales because your product needs more work.)
If you want to experience the Paintvine flywheel firsthand, consider attending a Paintvine event!
Don’t get audited — Jack Daffron, Reconcile.ly
Shopify and Xero do not get along. When you make a sale in Shopify, it automatically deducts the transaction fees. When Xero imports your Shopify information into its system, it will not import the amount the customer paid, but instead the post-deduction fee- the wrong figure.
You could manually update all payouts in Xero to compensate for that deduction, but once you start making more than a few sales a week, this becomes unfeasible.
Enter reconcile.ly. It’s an app that automatically amends eCommerce sales data into the correct amount for your bookkeeping software.
Currently, reconcile.ly only serves people who use both Shopify Payments and Xero, but they are working on expanding the payment platforms they are able to service to also include Afterpay, Partpay, Laybuy, and others.
The Art of Being an Influencer — Art Green
You probably know Art Green as The Bachelor from The Bachelor, and you may also know him from Plate Up: his eCommerce business that delivers healthy, Paleo, gluten- and carb-free precooked meals to your door.
His appearance on The Bachelor impacted his business in a significant way: a side effect of his appearance on The Bachelor was that he amassed instagram followers en masse: 20,000 from the first episode of the show alone!
Art started seeing money come in through his instagram account, in the form of Plate Up customers, and through his role as a social influencer. Though protective of his social media account (as it was his personal image), he made the decision to delegate management of his social media to a company called Collab.
By Collaborating with Collab, Art Green and his wife Matilda have been able to turn their social media presence into something that gets the bills paid. This frees them up to work on Paleo, as well as other ventures.
What about your business do you do really well? For example, do you personally hand-make your products? Think about what you would gain if you were able to delegate that work to someone you trusted. By hiring someone else to make your products, suddenly you have time to focus on hand-crafting an efficient flywheel. Like Art Green, by loosening your grip, you can move towards the larger goal of financial freedom.
Leonardo Garcia-Curtis’s Multiple Personalities
71% of top-performing companies use multiple personalities to their advantage.
These multiple personalities, which are actually called Buyer Personas, are the key to being able to target the type of people who want to buy your products.
Leo gave an example of a client he recently worked with, an MMA gym that sold gear online. Their website was replete with images of tough-as-nails fighters kicking each others butts.
The gym was struggling to get their website to make sales, so they took some time to speak to the people who purchased from them the most, to find out what made them tick.
They discovered that most of customers were not warriors, but hobbyist martial artists. They came up with a name to help them build a Buyer Persona: Finn the Friendly Fighter.
Leo and the gym replaced the hard-bitten imagery with images of people more like Finn the Friendly Fighter. Then, they took to AnswerThePublic.com to find out what sorts of search terms Finn used.
This website shows you the most commonly-made searches that include this query. This helped the gym create informational content that addresses the shopper’s concerns.
This helped the gym better target their customer’s needs, and resulted in more interaction with the site, and more sales.
When you use Buyer Personas, you are better able to sell to the people who will actually buy from you.
Download the slide deck!
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