Customers who are engaged and connected to your brand are over 50% more valuable than just ‘satisfied’ customers. Ensuring your customers feel engaged starts with content creation.
Choosing between Shopify and WordPress for blogging with an eCommerce store leaves you with three options.
Based on over a decade working in the eCommerce industry, we know Shopify is better than WooCommerce for an online store. But what about when it comes to blogging? WordPress has been in the blogging space for a long time, powering about 26% of the internet.
Let’s compare the two: WordPress blog vs Shopify Blog.
As a dedicated eCommerce solution, Shopify is our first choice for selling online. Shopify’s blogging platform is pretty stripped down, which a lot of users love – heard of a Mac?
A good developer will be able to take Shopify’s stripped down blog functionalities and work wonders.
A self-hosted, blogging platform that enables users to create a website. It’s more technically advanced than Shopify with greater flexibility in the type of site to build. Although eCommerce is possible on WordPress through WooCommerce, it does not come already set up for eCommerce – unlike Shopify.
If you don’t care about SEO, sure you can. The downside of this approach is the fact Google looks at every subdomain as a different website. If you operate your website across multiple subdomains, you’re splintering your traffic and creating more administrative work. In addition to having to create a separate subdomain for your blog, you’ll need to sign up for a web host to host your blog.
For a seamless customer experience and better SEO, we recommend keeping your website across one platform. Whether it be on WordPress or Shopify is up to you. If you’re interested only in blogging and not selling, WordPress is a trusted blogging platform. If you are in the eCommerce industry or looking to sell online, our recommendation is Shopify any and every day of the week.