Both ClickFunnels and Shopify have been referred to as powerhouse tools, but which one is right for your business? We know it can get confusing with all the competing information out there – particularly in relation to eCommerce. So, let’s dig into it and see how the two platforms stack up when put head-to-head. 

Spoiler alert: our final verdict is that if you have a full fledged online store, Shopify is the right choice. It does a better job at managing inventory and customers, has detailed built-in analytics and reporting, and thousands of integrations to add functionality. ClickFunnels helps you create opt-in pages and landing pages and serves as a great resource for managing different forms used in your sales funnel. It’s simply not the ideal option if you have multiple products to sell. 

We have some other in-depth comparisons, however due to the nature of these platforms, we’ll keep this brief. 



Shopify offers 3 primary pricing plans of $29, $79 or $299 per month. For enterprise or high-volume merchants, Shopify Plus is also available with varying prices depending on requirements.

Shopify pricing

Credit card rates for Shopify are 2.9% for the $29/mo plan + $0.30, reducing on each subsequent plan. If you already have your own website, you also have the option to opt-in for Shopify lite for $9/mo enabling you to add a Shopify Buy Button to your website. Keep in mind, the $9/mo plan doesn’t provide a fully functional online store. We recommend the $79/mo plan for full functionality and maximum benefit.


The standard package comes at $97 per month and the Etison Suite package is priced at $297 per month. 

ClickFunnels Pricing

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As a powerful eCommerce solution, Shopify offers unlimited products, unlimited bandwidth and online storage, Shopify POS, gift cards, online sale channels, fraud analysis, manual order creation, discount codes, staff accounts for 1-15 users (depending on plan), overview dashboard, finance reports, customer support, free SSL certificates, and more. 


On the $97 platinum plan, ClickFunnels offers unlimited funnels, unlimited pages, 3 users, 9 payment gateways and multiple domains. There are unlimited follow-up funnels, chat support, funnel hacker community forum, and a few more. 

The Verdict

Shopify enables you to build a powerful online store. Creating a Shopify store is like building a brick-and-mortar store online – you control the customer experience. Meanwhile, only using ClickFunnels is like a customer going up to a kiosk in a mall selling only a single product. ClickFunnels is a useful tool on low-ticket single items, but not on high-ticket stores. 

ClickFunnels is most useful when it comes to building various types of marketing funnels where you can maximise conversions by offering order bumps, upsells, downsells and following up leads automatically. The best part is that these two platforms aren’t mutually exclusive, you can use ClickFunnels with Shopify by integrating ClickFunnels with your Shopify store. 

If you’re considering ClickFunnels, we recommend integrating the platform with Shopify and utilising Shopify to build and run your online store. 


by Sequoia Painter
June 9, 2019


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