Shopify and Magento are two of the biggest names in the eCommerce game. The ‘Magento vs Shopify’ debate continues to dominate eCommerce discussions as businesses consider which platform best suits their needs.

For high-volume merchants, this debate levels-up to Magento 2 vs Shopify Plus – putting the top-tier enterprise plans for each platform head to head.


Shopify Plus

Scales infinitely without effort. With brands such as Kylie Cosmetics based on the Shopify platform, with an estimated 2017 revenue of $330 million, Shopify has proven itself as a scalable and reliable platform for high-volume merchants. Shopify Plus continues to increase the sophistication of the platform. Feature flexibility has increased in areas around B2B and multinational options.


Requires extensive, custom infrastructure work to scale at all levels. Magento has been considered a leader in terms of scalability for some time. Yet one of the most important considerations when choosing an eCommerce platform is the likely future path of the business. Magento 2 was launched 5 years after it was announced and the early releases were particularly buggy. As a result, many Magento 1 customers migrated to a new platform, such as Shopify. Magento growth has plateaued in recent years, partly due to uncertainty.

Now Magento is owned by Adobe so we anticipate it to gain more stability. While both platforms are fairly stable options, we continue to witness the innovation of Shopify and anticipate the greatest future-proofing you can do for your eCommerce store is moving to the Shopify platform.


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Shopify Plus

Has a robust plugin ecosystem in the form of the app store. 


Though most of Magento 1 extensions will not work with Magento 2 without extensive modifications, Magento still leads with a robust extension ecosystem. 


Shopify Plus

You are able to access a dedicated merchant success manager. He/She would be available 24/7 to help you grow your business and handle all your issues without any additional fee. You are free to request support for technical problems, marketing or conversion rate optimisation. Support is accessible via different channels like phone, email or live chat. 


Magento purely offers development support. Commerce Consulting Group (ECG) can also provide support but requires a fee. 

Multi-Store Management

Shopify Plus

Expansion: Shopify Plus enables you to add 9 more storefronts for shoppers from various locations. From a single, unified dashboard, you can manage all stores, analytics, employee accounts, user permissions, and automation tools. 

Currency Converter: the conversion fee will be added to the last price and automatically converted based on the foreign exchange rate. Only stores using Shopify Payment can use this feature.

Muti-warehouse: Shopify Plus allows you to set up many locations to track inventory and fulfill orders. Shopify Plus enables a maximum of 20 locations, quite the jump from the 4 locations on the Basic Shopify plan.  

gymshark store

Image from Shopify Plus


Expansion: Magento sets no limit to the number of additional stores. Product catalogs can be shared across different websites, stores, and store views.

Localised pricing: set different prices based on currency. 

Multi-store inventory: this built in feature enables you to set up your own stocks, sources, salable quantity, performance, and partial shipment. 

Extensions and Apps

Both platforms have well-established ecosystems when it comes to existing integrations and marketplaces for extensions and apps. 

Shopify Plus

Shopify Flow: an eCommerce automation platform that helps you reclaim your time and focus on growing your business. 


Launchpad: a scheduling tool within your Shopify admin that allows you to schedule product visibility, Shopify Scripts, themes, discounts, and more with defined start and end times. As an example, this is a great tool to automate your sales campaigns for Black Friday and Cyber Monday. 

Transporter: data migration tools that simplify the process of migrating to Shopify Plus. You need to convert to legacy platform data to Shopify-friendly CSV files. 


Unlike Shopify Plus, Magento Commerce doesn’t build exclusive apps for large-scale users, although there are still a wide range of choices between 4040 third-party extensions on Magento Marketplace. 

The Winner

The verdict is quite simple, really. Our experience has shown us the future is with Shopify. Shopify Plus is more suitable for stores that are quickly growing and require customised, integrated solutions with less complexity. Magento is a little more flexible and customisable but also much more complex, something that may only be worth it for companies generating $5 million or more in revenue each year. Otherwise, we recommend minimising the complexity of maintaining your website while delivering a fast, functional website with incredible user experience (UX) on Shopify Plus.


by Sequoia Painter
July 8, 2020


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