Thanks to all who attended our Shopify Meetup in November 2019. It was a great evening!

Our Shopify Meetups involve insightful talks and networking opportunities. There’s truly something for everyone, whether you’re a seasoned Shopify merchant or new to the platform. 

The Zyber team hosted a variety of high-quality speakers for the evening who informed and inspired our nation’s Shopify Merchants. 

Our speaker lineup included Tash & Viv from Ace the Gram, Julian from Shopify, Brad from Wise Advice and Leo from Zyber. 

 

How to Ace Instagram

With Tash & Viv, Co-founders of Ace the Gram

Tash & Viv, co-founders of the Instagram Marketing company Ace The Gram, discussed how to connect with your target audience on Instagram, and ultimately how to convert your audience to customers.  

Be Discoverable

Instagram Bio

To make the most impact, ensure your account is cohesive and clear so it’s easy for your audience to know precisely what you’re about as soon as they land on your feed. 

Instagram has provided tools to make your business more discoverable, including:

  • Hashtags
  • Location tags
  • Tagging in people
  • Story features e.g. polls

Utilising the tools Instagram has made available to you increases your discoverability and engagement. Use what you’ve been given to make the biggest impact on the ‘Gram.

Instagram Stories

Story highlights are often under-utilised and under-estimated. But they’re the best way to take information people are eager to find, and ensure it’s always discoverable at the top of your profile.. It’s recommended to have FAQ’s, behind-the-scenes, and other content that is consistently relevant to your audience. 
Instagram Stories Graph

 

 

The Benefit of Automated Emails

With Julian Batram, Local Shopify Guru 

Shopify Local Guru, Julian Batram, spoke from both the perspective of a Shopify Merchant and a Shopify Guru. Julian has been using Shopify for his creative retail shop BODYFX since 2012 and is now the local Shopify guru in Auckland. 

Abandoned Cart Email Automation

email automation flows make 5-15% of monthly revenue for most shopify stores

Automation is useful for a variety of different marketing purposes. Whether it’s a triggered workflow that helps win back abandoned carts, nurture new leads, or get google reviews,  email automation makes email marketing more efficient, personalized, and relevant.

abandoned cart email strategies increase revenue

Welcome Emails

Welcome emails generate up to 320% more revenue per email

Introducing yourself as the owner and letting your audience know you’ll be sharing about yourself over the next few days establishes a relationship and builds trust. Welcome email automation series can be incredibly effective at converting sales when utilised well. In fact, 74% of consumers expect a welcome email as soon as they subscribe. So give the people what they want!

 

 

Multi-Channel Selling with Amazon

Brad, Director of Wise Advice

Brad, the director of Wise Advice, brought us the latest information on how to expand our online sales by selling on Amazon as well as Shopify. Cross-platform and multi-channel selling has many benefits and is definitely a wise move. Brad’s presentation answers many questions, addresses many concerns and offers exactly what his business name suggests: wise advice.

Amazon on mobile

 

Partnership and Long-Term Success

Leonardo Garcia-Curtis, Digital Strategist for Zyber

Zyber’s beloved Digital Strategist highlighted the importance of ongoing partnership and the correlation between strong partnership and long-term success. Zyber works closely with clients, focusing on their KPIs and measuring the performance of their website.

The team at Zyber believe in treating your website like an additional staff member by giving it KPIs to meet. How else will you know if your website is succeeding? 

Just one of the many tools Leo utilises to ensure our strategies and consulting deliver clean data is Little Data. 

Little Data

This app takes care of all tracking issues and enables you to benchmark your store against competitors. Simply select your category in Little Data and compare your data to others within that category.  

Little data is a professional-level analytics tool for tracking, reporting, and improving sales and engagement and automatically integrates with Shopify and Shopify Plus. Using a combination of client-side and server-side tracking, Little Data ensure 100% accurate data about Shopify stores in Google Analytics.

little data logo

Keen to catch up virtually? 

Contact our team

You can catch on our November 2019 meetup here (part 1). 

 

 

 

Written.

by Sequoia Painter
December 4, 2019

Categories.

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