It is known that it’s at least seven times easier to sell to existing customers than sell to a new customer. So, how do we capitalise on those returning customers and give them the confidence to increase the average value of their order?
Shopify experts, Leo and Waldo catch up again this week and have broken down the key tools every eCommerce, Shopify and Shopify Plus merchant needs to be using in order to increase average order value for both existing and new customers.
User Experience (UE) is extremely important, any user on your website should know who you are, why they should purchase your product and how they can complete the purchase within the first 5 seconds of them landing on your site. How will your eCommerce store be there to surprise and delight them at every step of their buying journey?
There are lots of tools available to you as an eCommerce merchant to integrate with your store to encourage product upsells, customer loyalty rewards, social proof from reviews and much more.
If you’re looking to increase the average order value for your customers this week’s episode is a must-listen. For more tips, we’ve written an in-depth article about AOV here.
Don’t forget you can subscribe to our podcast on all podcast streaming platforms. New episodes will be available every Wednesday.
If you haven’t already – join our Facebook Shopify NZ group, we will be taking questions and topic ideas for the podcast from there, so let us know what you want us to cover!