Get ready for BFCM.

Get ready for BFCM.

It’s Q4 next month, which means we’re heading into peak sales season. Kicking off with BFCM, on 25 November, it’s important to have a strong strategy in place to maximise ROI across your eCommerce store.

What should brands expect this BFCM?

With the changing economic landscape, rising petrol prices, the pandemic and the current situation in Europe, prices are increasing and this is reflected in the fact that inflation is at a 30 year high.

A recent stat from NZ Post shows kiwis spent $1.6 billion on online physical goods in the second quarter of 2022, down 4% YoY. It poses the quesion, have online shoppers returned to their pre-pandemic habits, once again seeking out physical shopping experiences?

Credit: NZ Post

The opportunity.

As consumers trickle back to brick and mortar stores post-lockdown, ensuring you have a strong omnichannel marketing strategy is one way to immerse your customers in a highly personalised experience across various touchpoints and guide them to make purchases seamlessly. Read more in our blog article: Creating an omnichannel through your Shopify store.

In addition, NZ Post also found that shoppers are spending about the same online each time they buy but they are buying with less frequency. There is a huge opportunity here for eCommerce brands to implement loyalty programmes and enhance their CLTV.