Case study: pirate-nation - Zyber

CASE STUDY:

Pirate Nation.

Improving User Experience To Drive Loyal Repeat Customers.

The Brief.

Pirate Nation approached a few agencies as they believed they had outgrown their current web developer. They were already on the Shopify platform but the theme was outdated, there were gaps in their overall user experience (UX) design, and they were lacking social proof for the quality of the product, especially for a product that is used regularly and has high customer loyalty.

Our Approach.

Our digital strategy included a re-design of the website and UX, a subscription model to encourage repeat customers, and a loyalty/rewards/review interface to encourage customers to contribute user generated content to the site.



Klaviyo Integration.


Our developers integrated Pirate Nation with Klaviyo to streamline their email sequences and delight customers with relevant messages.



Smile Rewards.


Pirate Nation’s integration with smile.io automates the process of turning hard-earned sales into repeat customers. By offering rewards, Pirate Nations are also able to gain more reviews to showcase on product pages, increasing trust and leading to higher conversion rates.



ReCharge Subscription.


Those customer loyalty programs encourage customers to return, ReCharge enables those customers to turn their regular purchases into an automatic task. Customers are able to customise their subscription to receive their order every week, fortnight or month.

The Results.

109%

INCREASE IN CONVERSION RATE

68%

INCREASE IN SALES

100%

INCREASE IN TRAFFIC FROM EMAIL

3D showcase pirate nations

Project Outcomes.

Within the first few months, Pirate Nation’s conversion rate increased 109%, there was a 68% increase in sales, and their email traffic increased 100%.

The Before & After.

Old Pirate Nations Coffee Website

The Before

New Pirate Nation Coffee Homepage

The After

Integrations.

Klaviyo Email Marketing Logo
ReCharge Shopify Subscription Logo
smile.io Logo

Check Out Some More Work.

BEDSRUS
Bargain Chemist
Good George