SEO Essentials.

SEO Essentials.

Search Engine Optimisation, even the most basic kind, is fundamental in properly positioning your website. Efficient SEO will make your website visible at the most critical points when potential customers are buying or in need of your products.

The big question is: How can you make your website noticeable to both visitors and search engines? Keep in mind that SEO is not intended to ‘cheat’ search engines but to foster seamless user experience and effectively communicate that your website contains relevant content.


Visualize your Website as a Cake

Imagine the icing on a cake is your websites links, social media tools and pay-per-click ads. All the good things that entice people to visit your website – or take a slice of cake.

Now the sugar – the stuff that makes your cake taste good, is your site content, attractive pictures, engaging videos and the whole website infrastructure. Your cake may look beautiful on the outside, but just imagine how it would taste with poor quality ingredients (you know those kinds of cakes).

Search engines are looking for relevant content for the users and determines relevancy through a number of factors:

  • Content – this is determined by the given theme, titles, description and any text on the page.
  • Performance – make sure your website works properly and that it’s quick-to-the-click!
  • Authority – make sure that you have great content to link to. It must be good enough that authoritative websites use your website as a reference.
  • User experience – your website should be user-friendly and easy to navigate.


Set Out Clear Goals

Here are some of the questions that you should ask yourself during this phase.

  • What is a successful conversion for you?
  • What is important for you?
  • What are your assets and liabilities?

Take these questions into consideration when deciding what content and call to actions to use on your site.


Ensure that you Optimise Multiple Channels

Do not forget that your SEO strategy should not be limited on-site but should also extend off-site to platforms like Facebook, Twitter, LinkedIn and event traditional mediums like radio and television ads. If running an ad offline, consider using a unique domain (eg. /promotion) to track customers coming through that specific channel.

Be consistent with your keyword strategy on every platform to make sure that your branding efforts will yield positive results. If your website and AdWords focus on a specific service, make sure radio and TV ads promote that same service to prevent sending mixed messages.


Be Consistent with Domain Names

Although not as important as it has been in the past – it is valuable for your website’s overall foundation to have a consistent domain name. Your business name is always the best option, but if you can keep it short enough – including keywords can be handy. Ensure domain extensions are also relevan eg.

It is a recommended practice that you use sub-directory root domains than sub-domains. Old domains are still better than new ones. However, if you’re just buying an old domain just make sure that the previous owner did not do anything to ‘tarnish’ the domain’s reputation.


Meta Data is Important Too

Title tags and meta descriptions also help in optimising your website. Make sure that it is correctly formatted and specifically directs to your page. Meta content should describe the content of a specific page to give searchers enough information for them to click on your website. Avoid using duplicate meta descriptions as it will only cause confusion and get you nowhere.

To see how your websites meta data is setup – try searching “” in Google. This will show you exactly what searchers will see when your website is served in search results.

For more tips and to take your SEO to the next level – speak with an expert Zyber consultant today!