WINE DTC GROWTH STRATEGY
Shopify for Wineries - grow online, streamline in‑store.
Zyber and Winehub have partnered to help wine brands seamlessly transform their business with Shopify, unlocking direct‑to‑consumer revenue with higher margins while supporting wine clubs, subscriptions, and in‑store operations.
Is Your Platform and Distribution Strategy Holding You Back?
Wholesale dependence and low margins
Wholesale channels take a large cut; moving to DTC allows wineries to sell at higher prices and retain more profit.
Lack of a direct customer relationship
Without a DTC channel, wineries miss the opportunity to capture customer data, build loyalty, and grow memberships.
Limited scalability
Legacy platforms struggle with internationalisation, multi‑currency, and complex tax rules.
Poor mobile experience
More than 70% of eCommerce traffic is mobile; outdated designs and slow checkouts hurt sales.
Lack of personalisation & loyalty tools
Legacy systems often can’t deliver subscription flexibility, loyalty programs or targeted recommendations.
Your Gateway to Profitable DTC Wine Commerce
Introducing the Zyber + Winehub Partnership:
✅ Unlock a DTC revenue stream - Winehub lets you build a modern online store that sells directly to customers, unlocking higher margins and helping you achieve growth similar to better‑performing DTC‑focused wineries. Wine clubs, which are now the largest DTC sales channel, are built right in.
✅ Seamless migration - Zyber’s migration specialists plan and execute your move from legacy systems, protect SEO, optimise your site and minimise downtime. Their 16‑year replatforming experience delivers results quickly.
✅ Wine‑specific features - Winehub provides tools for wine club management, personalised subscriptions, loyalty tiers, allocations, and referrals.
✅ Modern, scalable platform - Shopify’s SaaS model eliminates server maintenance and offers mobile‑optimised themes, multi‑currency support and thousands of apps.
✅ Ongoing support & growth - Zyber is a Shopify Premier and Klaviyo Platinum Partner with deep expertise in conversion optimisation and digital strategy. Winehub trains your team and provides updates.
Key Benefits and Features
Zyber’s Migration & Growth Expertise.
- Proven track record - Zyber is a Shopify Premier and Klaviyo Platinum Partner with more than 16 years of experience designing and replatforming e‑commerce sites.
- Smooth migration process - Zyber handles discovery, planning, SEO protection, data migration, and optimisation to ensure a painless transition.
- Design excellence – Zyber crafts modern, intuitive storefronts that elevate brand presence and guide customers seamlessly from discovery to purchase.
- Speed to market - Zyber's cross‑migration process minimises downtime and helps brands quickly realise ROI.
- Conversion specialists - Zyber focuses on user‑experience design, data‑driven strategy, and long‑term growth partnerships.
Ready to Unlock Direct-To-Consumer Growth?
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Winehub’s Wine Commerce Specialisation.
- Built for wine - Winehub is designed exclusively for wineries, distilleries, and beverage brands.
- Comprehensive feature set - Centralises CRM, point‑of‑sale, and online store functions, delivering wine clubs, subscriptions, loyalty programs, and allocations.
- Customisable experiences - Brands can tailor portals, sign‑up flows, and email automation to reflect their identity.
- Purpose‑built data & analytics - Rich meta‑fields enable detailed analytics and segmentation.
Migration Process
Discovery & Planning
Audit existing systems and wholesale channels; identify opportunities to build a DTC channel; craft a migration plan tailored to your winery.
Design & Build
Our team designs a modern and intuitive website optimised for wine clubs, subscriptions, tasting bookings, and cellar-door sales.
Data Migration & Setup
Zyber transfers products, customer records, and order history; sets up your Shopify store; configures Winehub’s wine clubs, subscriptions and loyalty programs.
Testing & Training
Validate the new site end‑to‑end; train your staff on managing DTC orders, wine clubs, subscriptions, and tasting room POS integrations.
Launch & Support
Go live; Zyber and Winehub provide ongoing support and growth strategy.
Client Results.
Ready to Unlock Direct‑to‑Consumer Growth?.
Register for your consultation.
FAQ
The 2025 DTC report shows that wineries with higher DTC sales continue to grow, while 35 % of wholesale‑heavy brands saw a 5.6 % revenue decline. Building a DTC channel cushions you against market volatility and enhances margins.
Most migrations are completed within 8-12 weeks, depending on complexity. Zyber’s speed‑to‑market process keeps projects on schedule.
No. Zyber’s migration process includes comprehensive backup and verification.
Members transition seamlessly; WineHub maintains membership status, preferences, and shipment schedules.
Yes. WineHub offers extensive customisation for sign‑up flows, membership tiers and benefits.
Zyber provides ongoing growth retainers and digital strategy support through Unlocked; WineHub offers training and support.