How Sparklayer helped Good George create B2B Excellence for its customers.

How Sparklayer helped Good George create B2B Excellence for its customers.


Good George Brewing, a renowned name in New Zealand for its craft beer, cider, gin, vodka, and cocktails, has always been at the forefront of delivering quality beverages. With a rich history of brewing in the heart of Hamilton, New Zealand, Good George has become synonymous with fresh, original, and world-class beer and cider.

However, in the ever-evolving digital landscape, even the best need to adapt and innovate. This is where SparkLayer and Zyber came into the picture.

Good George and Sparklayer

The Challenge

Good George, while having a strong offline presence, needed to enhance its online reach and provide a seamless shopping experience for its customers. Prior to this project, Good George had a very basic B2B operation, which was run alongside Cin7 in the back office. The challenge was to integrate a robust B2B platform that could handle the complexities of its diverse product range while ensuring a smooth user experience.

Good George and Sparklayer

The Solution

Enter SparkLayer. With its proven track record of transforming B2B commerce by integrating with platforms like Shopify, it was the perfect fit for Good George's needs. Zyber, being a trusted partner of Good George, recommended SparkLayer for its reliability and efficiency. Importantly, using SparkLayer meant that they could have DTC and B2B all under one roof. Using Klaviyo, integrated into Shopify, they are also able to personalize their post-purchase journeys for the DTC and B2B customers. 

The integration process was seamless. SparkLayer's platform effortlessly synced with Good George's product catalogue, ensuring real-time updates and accurate inventory management. The user-friendly interface allowed Good George's team to manage orders, track shipments, and provide personalised offers to their B2B clients.


The Results

The collaboration between Good George, SparkLayer, and Zyber led to:

  • Enhanced User Experience: B2B clients could now easily place bulk orders, track their shipments, and manage their accounts.
  • Increased B2B Sales: With the streamlined process, Good George witnessed a significant boost in online sales.
  • Efficient Inventory Management: Real-time updates ensured that stock levels were always accurate, leading to better production planning.
  • Fulfillments Software: All B2B orders are pushed directly into their fulfillment software, negating the need to input orders manually.
  • Seamless Navigation: User navigation has been so simple that some customers have placed orders before even being sent instructions!
  • Easy Account Creation: Sales reps can set up their customers on SparkLayer in record time, taking less than a minute
  • Updating Pricing Structures: Pricing structures can now be more easily created and updated, saving time each month

A Word from Good George

“Before we had Sparklayer there was a disconnect but Zyber presented this platform as a solution and we have been able to onboard more merchants, have the ability to do specific B2B marketing via Klaviyo and segmentation making the wholesale user experience a seamless and effective way to order. I would also like to mention the support team at Sparklayer are fantastic and always able to help with troubleshooting and/or give advice on new features with the Sparklayer app to help optimise our B2B offering.”

Josh Tweedie - Digital Ecommerce Manager


The partnership between Good George, SparkLayer, and Zyber is a testament to the power of collaboration and innovation. With the right tools and expertise, businesses can not only adapt to the digital age but also thrive in it.