sealord-naked

CASE STUDY:

Sealord Naked.

Setting Up Sealord’s New Brand ‘Naked’ for Scalable Success on Shopify.

Sealord, a market leader in frozen fish and ambient seafood in ANZ, embarked on an exciting new venture with the launch of Naked, its first direct-to-consumer (DTC) brand. With a rich history spanning over 200 years and established as one of the largest fishing companies in the Asia-Pacific region, Sealord aimed to expand its portfolio while ensuring a smooth shopping experience for customers.

Zyber collaborated closely with Sealord to integrate Naked’s online store using Shopify and Klaviyo, ensuring a seamless, customer-centric shopping experience. This collaboration included aligning the platform with Naked’s brand identity and implementing features to support personalised marketing and growth.

What We Implemented.

Shopify-Klaviyo Integration

We automated customer data capture to facilitate personalised communications, driving repeat purchases and enhancing customer engagement.

Ongoing SEO Strategies

Tailored SEO services were implemented to improve Naked's visibility on search engines, helping the brand achieve strong rankings on Google and ensuring that its products reach a wider audience.

Dynamic Email Flows

We established email reminder flows for online purchasers, triggering follow-ups based on the estimated re-ordering timeframe, with personalised messages encouraging re-purchase. Additionally, QR codes were integrated into products, leading customers to dedicated landing pages upon scanning.

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Case study: sealord-naked - Zyber