Case study: good-george - Zyber


Good George.

Ongoing Support, the difference it has made.

The Brief.

The relationship between you and an agency begins once the website is live.

We played a big game and had to show Good George what we could do with their brand by introducing successful Growth digital strategies.

AOV Optimisation, Repeat & Post Purchase Strategy.

The Alcohol industry is very regulated, and we have to be mindful of what is possible when it comes to promoting alcohol to increase awareness and sales for any alcohol company, online and offline.

Our Approach.

Recognising the potential to cultivate returning clients, we embarked on implementing strategic initiatives aimed at driving growth through personalisation. Leveraging our expertise in email marketing with Klaviyo, we devised a targeted post-purchase flow to capitalize on existing customer relationships with the help of Rebuy's Reorder Landing Page. Enabling the customer to repurchase their previous order in just one click!

The Results.


in sales while increasing database growth of engaged users for further opportunities


increase in AOV

1 in 4

customers accepted their tailored post purchase offer

Project Outcomes.

Building on the success of previous initiative, users were presented with an onsite one-time special; where users could add the additional item as part of the checkout with no extra credit card details given. 

This campaign was so successful that we increased the AOV by 38%. At its peak, 1 in 4 clients bought the additional tailored item to the order.

The Before & After.

The Before

The After


From the Client.

"We are impressed that Zyber has helped us grow with Support and Success over the last four months. Zyber continues to be Instrumental; they have deep-dived into our business to understand OUR NEEDS but also the demands of our industry."

Damon Youdale Brand Marketing & Product Innovation - Good George

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