Peak sales season rolls around quickly every year! Therefore, to keep optimistic, and mitigate challenges, start preapring as early as possible. It goes without saying the 5 Ps are a saviour for eCommerce brands heading into the peak sales season: prior planning prevents poor performance.
💌Have a defined offering: a short, succinct message.
📈Have sufficient stock on-hand: look at last year’s inventory data results to predict sales for this year to avoid missed opportunities and customer disappointment.
🏷️Consistency: keep the same message across all of your marketing material.
👥Re-target customers from last year: use the zero-party data you have on hand to produce personalised, win-back customer campaigns to re-engage previous customers in this year’s sale.
💻Get smart with paid marketing: all of your competitors will also be using paid marketing in Q4. However to get ahead, start now, and focus on capturing valuable data to create segmented targeted customer lists.
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