By Freyja Hansen, Partner Manager at Zyber
In the ever-evolving world of eCommerce, video has emerged as a powerful tool for engaging customers and driving sales. As brands and retailers, a comprehensive video solution is no longer a nice-to-have—it’s a must-have.
Meet Videowise, the game-changing video platform that powers full website video infrastructure, replacing traditional video platforms like Vimeo, Wistia, and YouTube with a dedicated video solution designed specifically for eCommerce. For brands and retailers seeking to elevate their online presents and increase their conversion rates, Videowise is the ultimate choice.
Due to it’s proprietary technology, designed for e-Commerce from day one, Videowise allows brands & retailers to embed videos on-site with near-zero effect on the page speed.
Videowise allows for the creation and distribution at scale of interactive and shoppable videos directly on your online store. These engaging video experiences not only capture the attention of shoppers, increasing time on site but also make it easy for them to make a purchase, thereby boosting your conversion rates.
By creating interactive videos with Videowise, such as quizzes and lead capture forms, you can increase viewer engagement and collect valuable zero-party data directly from your customers in an engaging way. You can turn passive viewers into active shoppers by making your videos interactive. Brands that have leveraged shoppable video marketing with Videowise have seen significant conversion uplift.
Videowise’s end-to-end video infrastructure video player for eCommerce comes with features like adaptive streaming, lazy loaded components, and responsive design. These enhancements not only elevate shoppers’ viewing experience but also deliver seamless page speed performance without any adverse effects. In fact, it even improves site speed performance and positively impacts SEO.
Videowise’s powerful video analytics capabilities allow brands to granularly track, analyze, and improve video performance based on videos, widgets, and pages. With data-driven insights at your fingertips, you can optimize your video content to ensure it resonates with your target audience and drives desired outcomes.
With Videowise omnichannel distribution, businesses can adopt a customer-centric approach, ensuring a seamless journey for customers by delivering personalized messaging across all channels. In this way, companies can strengthen customer relationships and enhance brand loyalty.
With advanced features like video bulk action, a platform like Videowise eliminates the need for manual video insertion on your website. This time-saving capability allows you to effortlessly populate numerous pages with your videos in just a few clicks, streamlining the process and sparing you from the tedious task of individual video placement. The bulk action is handy, especially for brands with large product catalogs.
Videowise’s partnership program offers the opportunity to collaborate with top agencies and experts in the industry. At Zyber, we’ve seen firsthand the benefits of partnering with Videowise and leveraging their powerful video platform to deliver results for our clients.
Videowise can be easily integrated with your existing eCommerce tech stack. It’s compatible with platforms like Shopify and CommerceCloud, making it a versatile solution for all your video needs.
Videowise’s advanced video analytics capabilities allow brands to leverage data to optimize their video content. With A/B testing, you can achieve conversion uplift and elevate shopper engagement through Videowise’s interactive video components.
Detailed insights into video sales, watch time, video orders, and other relevant metrics offer a comprehensive understanding of customer interactions and conversion speed.
With these data-driven insights, businesses can optimize their video marketing campaigns, capitalize on growth opportunities, and stay ahead in the competitive eCommerce landscape.
In the competitive landscape of eCommerce, video is a powerful tool for engaging customers and driving sales. Videowise’s comprehensive video platform offers a range of features and benefits that can help your brand thrive. From on-site shoppable videos to advanced video analytics, Videowise is the ultimate video solution for brands and retailers.
Experience the power of Videowise firsthand by booking a demo or starting a free trial today. And remember, as a trusted partner of Videowise, Zyber is here to help you make the most of your video marketing efforts.
