Shoppable instagram posts has finally been released! The feature was first released and tested in the United States. Due to its overwhelming success it has been released to 44 countries worldwide – New Zealand being one of them!

If you’re not familiar with instagram, it’s a social media platform that connects consumers with brands and influencers by allowing you to post images and tag them with hashtags. The hashtags are searchable and allow instagrammers to follow you.

Instagram Shopping now allows you to tag products in your image posts. Clicking on a tagged product will take you directly to the product page.

Previously, it was very difficult to direct traffic anywhere outside of instagram, as they didn’t allow links within posts. You still can’t link, which is why tagging your posts with products is big news!

 

shopping for products on instagram posts

 

 

 

Shoppable instagram posts is available in the following countries:

USA, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, and Belize.

How to setup shoppable instagram posts with Shopify

  1. First things first, you need to be in a supported country (see list above)
  2. Add the Facebook Sales Channel to your shopify store
  3. Create a Facebook Shop on your Facebook business page (note: digital products will not be approved)
  4. Make sure your instagram account is a business account
  5. Add the Instagram Sales Channel to your shopify store
  6. To enable shoppable posts, in the Instagram app, head to ‘business settings’ and then go to ‘shopping’ to add your products

If you don’t yet see the ‘shopping’ option in your instagram business account, this is because your account is still under review. It usually takes a few days, but sometimes longer if they feel they need to verify your account further.

 

 

shopping for clothing items on instagram posts

 

 

 

Important to know:
  • Once you’ve been approved, you’ll be able to tag products in both new and existing posts
  • You can tag up to 5 products per single image, or up to 20 products in a multi-image post
  • If you delete a product from your Facebook Shop or product catalogue, its tag will be removed from any instagram posts, as well as insights associated with it

 

 

Having trouble setting up shoppable posts? Call in the Shopify Experts

It can feel overwhelming setting up multiple sales channels while meeting each platform’s rules and regulations. Especially if you’re not sure what you should be doing!

Let New Zealand’s #1 Shopify Experts take care of it for you. They can set up shoppable instagram posts to work with your Shopify store.

Zyber are web design specialists based in Auckland, New Zealand. Since 2009 they’ve been helping thousands of kiwis find their place online by building websites that convert. As New Zealand’s #1 Shopify Experts, there isn’t much they can’t do!

Written.

by Joe Coles
July 13, 2018

Categories.

More From Us.