How to grow a DTC brand with Two Islands Part 2.

How to grow a DTC brand with Two Islands Part 2.

Are DTC brands now becoming their own media agencies?

Part 2 is here! This week our eCommerce experts carry on with our discussion about growing a brand with Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets.



Watch or listen to Part 2 to find out more about:

Shopify Strategy: We discuss with Tina the decision path around migrating to Shopify Plus, OS 2.0 or Shopify Markets. 

TikTok Marketing: As more popular channels are available to target consumers, is it important for brands to utilise TikTok? With DTC brands becoming in-house media agencies, we discuss the value of TikTok’s underpriced attention.

Headless Commerce: Tina shares an eCommerce Lead’s views of the pros and cons of headless commerce and we discuss the overall net gain of headless commerce.


Two Islands products


If you haven’t listened to Part 1 yet, visit our blog to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can boost your understanding of customer psychology.


To view Two Islands’ modern luxury supplements and 100% plant-based range, visit

For more about the integrations discussed in the episode, visit our Shopify Experts page.


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