Almost immediately after Zyber migrated Batenburgs to Shopify, the team at Batenburgs reported 3x the amount of sales.
Year-on-year sales initially increased 99%, the returning customer rate increased 36%, and total orders increased 88%. Three years later and these numbers continue to increase year-on-year.
Moving on up with Support & Success.
So, what’s next? Consumer behaviour is constantly changing, and so should your eCommerce strategy.
Batenburgs jumped on board our Support & Success program to optimise their site further and continue their recent growth. The Support & Success Strategist set up an approach focused around pre and post-purchase upsells as well as improving user experience and aligning the brand more with the buying segment of its consumer base.
Presentation of the home page.
The first step was a full overhaul of the homepage was required as the existing one was dated and no longer delivered the right message.
Colour schemes and section proportions were revisited, the layout was revised. Unique value propositions were emphasized.
Working with an existing unique value proposition.
Batenburgs had an existing feature that showed potential. It allowed end-users to create their own gift hamper from scratch, however, the user experience was not suitable for the target market and resulted in a low conversion rate and a low page value.
Zyber streamlined the user experience and design to focus on ease of use, transparency and ‘making the website do the work’ for both the end-user and the merchant.
The results of this overhaul speak for themselves:
Pre-purchase Upsell:
This merchant’s store sells pre-made gift hampers. The option to add up to 6 items (that were chosen by the merchant) was provided to the end-user, as part of a strategy to increase average order value. User experience was geared towards value selling the add-ons.
The result was increased monthly sales by an average of over 15%. More context is gained when observing the average order value before and after, as well as the end-user interaction and statistics when purchasing upsell offerings.
Making Buying Easy
The buyer’s journey is a massive part of the conversion rate.
The end-user needs to feel 100% in control of the transaction while not being overwhelmed with too many options. In most cases less is more, this is a fine line to walk but when executed correctly can produce impressive results. Zyber simplified the checkout page to guide the customer through to purchase as smooth as possible.
SEO Ongoing Strategy
With a Retail Store based in Newmarket we worked on a Local SEO Strategy
to help the store rank first in Newmarket for keywords like gif basket, gift hampers, gifts for her/him etc. This was a great investment as foot traffic doubled in the months to come.
Next was a 12 month SEO strategy where we wanted Batenburgs to rank first in all key celebration keywords across New Zealand.
This included optimising pages and creating SEO campaigns around, mothers day, fathers day, new born, promotion at work and more.
With high ranking pages for these key phrases that are searched at peak times or through out the year, we could track all the organic traffic from these keywords assisting with generating more sales than ever before.
