Blog.

eCommerce
The Difference Between 1st & 3rd Party Cookies
What is the difference between 1st and 3rd party cookies?
No, not that kind of cookie. Although it does make us want some asap. Mmmm.
With the iOS14 update taking over most conversations within...

Vlog & Podcast
How to stay resilient in business – Shaun Quincey
Shaun Quincey, a Journey Across the Tasman and staying resilient through rapid growth.
He’s known to Kiwis as the man who rowed solo all the way across the Tasman from the East Coast of Australia ...

Zyber is among the Best Web Designers Auckland.
We’re excited to be included on the Top Reviews list of the Best Web Designers in Auckland.
We’re proud to be recognised as a top service provider when it comes to eCommerce website design and S...

Vlog & Podcast
The Power of Social Proof – Okendo.
The power of social proof with Okendo.
The reviews are in, you need social proof for your eCommerce store. This week’s episode of Talk’n Shop we had Scott Goodman from Okendo join our Shopify expe...

Vlog & Podcast
Simone Anderson & Social Media Marketing.
How should eCommerce merchants utilise Social Media Influencer Marketing?
For a lot of merchants selling online, getting your product noticed by the right audience can be a challenge. With so many...

Vlog & Podcast
Top 21 SEO Strategies for 2021.
Want a highly successful SEO strategy? Here are 21 top tips to make your eCommerce site highly optimised for Google Search.
Well, we are now halfway through 2021, but there’s never a bad time to ...

eCommerce
Custom Xero & Shopify Plus Integration. The Zyber Solution.
Integrating Xero with Shopify Plus.
A custom solution for BedsRus.
As many businesses do, BedsRus use Xero accounting software to manage their invoicing and accounting data. For many businesse...

Vlog & Podcast
Social Media Strategy - Acing the Gram.
Social Media Strategy – Acing Instagram and TikTok
Let’s talk Instagram marketing strategies. With 500+ million active users per day and secondly, forecasts that there will be 1.1 billion Insta...

eCommerce
Why you should optimise your product images for Visual Search.
Visual Search and how to optimise product images for your online store.
By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce ...

Vlog & Podcast
Ship Smarter with Startshipit.
Ship Smarter and Grow Faster with Starshipit
Another Talk’n Shop episode! This week we caught up with Hakan Steele (or Hawke) Channel Partner Manager from Starshipit.
As partners with Starshipit,...

eCommerce
The 5 Biggest Consumer Predictions for 2021
How has 2020 changed the way consumers shop, and what does it mean for eCommerce merchants in 2021?
If only we could have entered 2020 with a crystal ball prediction of what lay ahead… Thankfully,...

Shopify
The Shopify Guy.
Our resident guest is back with the latest Shopify news.
On this week’s episode of Talk’n Shopify with Zyber, Leo and Waldo were joined by our resident guest, Julian Bartram, Shopify’s Senior Comm...

SEO
The customer service saviour – Gorgias.
Customer Service Made Easy with Gorgias
Here at Zyber, we are big fans of making the most of our time and ensuring our customers are using their time efficiently and effectively. Thankfully, in tod...

eCommerce
The Importance of Mobile Commerce for Customer Experience.
Mobile Commerce & The Customer Experience
Mobile commerce (M-commerce) not only changes and shapes customer expectations, but also transforms the customer experience (CX) altogether. One-size-f...

eCommerce
Payment Gateways Comparison Table
Compare Payment Gateways
PayPal
Setup Fee: Nil
Monthly Fee: Nil
Transaction Fee: 3.4% plus $0.45 cents
17 major currencies
Funds deposited only on special request, then it takes 1-3...

eCommerce
ReCharge 2020 Subscription Industry Report.
Plan Length by Time
Subscription services have quickly become a massive part of our lives. While subscription based businesses have been around for a long time, and were never solely digital, cons...

SEO
Drive More Traffic with On-Page SEO.
On-page Search Engine Optimization (SEO) is a marketing strategy that pays off, ten-fold. It brings you consistent, high-quality, organic traffic to your website – that means the right visitors, wh...

SEO
Put More Money in Your Pocket Without Increasing Traffic.
A few things make our expert ears perk up around Zyber. One thing that really gets us buzzing is a phrase with three brilliant words – conversion rate optimization. Music to our ears.
As eCommerce ...

8 Tips for Staying Productive While Working from Home
Working from home is awesome… until your child decides to lay across your desk because “it’s time to play” or your cat jumps on your lap, causing you to spill your coffee on your pyjama pants. Your...

Shopify
Improve Your CRO With Spently.
Harness the power of notification emails & drive repeat purchases straight to your Shopify store.
At Zyber, we’re all about making every visitor to your Shopify store count. Simply put, we wa...

Case Studies
Vuse Gift App Case Study.
Overview.
Zyber was approached by Vype (now Vuse) with a project to generate 400,000 unique codes and develop a ‘Text to Win’ Gift App, under a tight deadline, that would encourage customers to cr...

11 Tips for Generating Leads on a Business Website
Introduction
As a Business, your website is an essential tool and serves as multiple employees wrapped into one vital resource.
Lead generation is the bread-and-butter of digital business. The fou...

3 Tools Marketers Should Be Using To Track Website Sales
Tracking the sales and leads on your website is a vital part of digital marketing that takes using data to a whole new level. Using the right tools you can actually grow sales or lead generation, a...

How to do On-Page Optimization in 2019.
Table of Contents
Make sure your website is indexed by Google
Make your website indexable
Submit your website to Google Search Console
Know what keyword you want to rank for
Create content ...
![How to Migrate Products to Shopify [Easy].](http://www.zyber.co.nz/cdn/shop/articles/a49d0393-fca0-44a7-8274-39dc8f3b887b-1_2e3be453-2988-4e89-9b9b-9627eb607b46.webp?v=1738718286&width=817)
Shopify
How to Migrate Products to Shopify [Easy].
Table of Contents
Upload your products with an app
Upoad your products manually
Upload your products with a spreadsheet
How to migrate products from an old eCommerce platform, onto Shopify
...

eCommerce
Shopify vs Square – Which is The One to Use?
Shopify
A complete eCommerce solution, Shopify provides everything business owners need to set up an online store and thrive online. Whether you’re an SME or multinational enterprise, Shopify has...

eCommerce
Shopify vs. Big Cartel
Pricing and Fees
Shopify
Shopify offers 3 primary pricing plans of $29, $79 or $299 per month. For enterprise or high-volume merchants, Shopify Plus is also available. For Shopify, there are no pr...

Creating Desire: Write Product Descriptions that Sell For You
Introducing the ZyberSole!
The ZyberSole insoles are comfortable and give you great arch support. Perfect if you’re on your feet all day. Satisfaction guaranteed.
$199 + GST
The Zyb...

Must-Know Techniques to Make your Website Images Work for You
Having images on your website is bad.
Open this webpage:
Open link - https://www.gov.uk
It loads in 337 milliseconds, thanks to all the images it doesn’t have.
An imageless website loads fast, work...

5 Secrets to Content Marketing Greatness.
Table of Contents for This Guide
Create your Content Strategy
Define your Buyer’s Journey
Perform a Content Audit
Achieve your Marketing Goals
Plan Future Content
Structure your Content
Fiv...
![A 3-Step Plan to Brand your Business [Website Design Guide]](http://www.zyber.co.nz/cdn/shop/articles/admin-ajax_2_fc21b345-c00f-41b2-9ba9-5c71211560d2.png?v=1738716663&width=600)
A 3-Step Plan to Brand your Business [Website Design Guide]
What is a brand?
You’re in the grocery store, shopping for cereal. The breakfast foods aisle looks exactly as it should: neatly-faced shelves stacked to the ceiling with grey box after identical gr...

How to Set Up a Drip Campaign With Mailchimp.
A drip campaign is a marketing technique also known as a nurture sequence.
A drip campaign nurtures prospects into paying customer by automatically sending out scheduled emails that educate the ...

Shopify
Shopify Unite 2018: New Features to Grow & Scale Your Store.
Shopify Unite was massive this year! A lot of long requested features and functionality were announced as being in the pipeline for release later this year.
Let’s take a look at what you’ve got ...

eCommerce
Starshipit vs GoSweetSpot.
Shipping solutions come part and parcel with owning and operating your own eCommerce store. There are many options available for eCommerce merchants. Two popular options for Kiwi Merchants are Sta...

The Easiest Way to Accept Laybuy Payments on Shopify.
The Easiest Way to Accept Laybuy Payments on Shopify
We’ve partnered up with another payment gateway for Shopify, Laybuy.We love what they do & what they can offer you.
Laybuy operates as a Bu...

The Power of Facebook Advertising.
Facebook has a total of 1 billion active monthly users where 58% return daily. Facebook studies show a staggering 61% mobile increase year after year as desktop users spend twice as much time on F...
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